tag:blogger.com,1999:blog-62879645012790071452024-03-05T02:57:13.835-08:00Vivian Oparah's BlogHi, I'm Vivian. I study Media, English Literature, Product Design and Biology at Latymer, and this is my media blog.Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.comBlogger90125tag:blogger.com,1999:blog-6287964501279007145.post-3258146675509575692015-01-25T15:08:00.002-08:002015-01-25T16:36:11.824-08:00This blog is now closed.Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-6287964501279007145.post-29223155394943329642015-01-13T16:26:00.000-08:002015-03-22T07:34:43.362-07:001. In what ways do you media products use, develop, or challenge forms and conventions of real media products?The Music Video, Artist Website and Digipak which I contributed to on this project use develop and challenge forms and conventions of real media products in a large number of ways, particularly those of the Electronic Alternate genre in which NTLS falls into. Much like the professional products I will reference, the three products each use conventional ways of communicating the information necessary for their platform whilst developing and even sometimes going against these conventions yet still remaining synergistic, for a variety of necessary reasons which I will also analyse.<br />
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One of the first things we did was identify conventions of the genre as from previously looking at theory by Andrew Goodwin, we knew that music videos usually have certain specific genre signifiers. We thought this was a piece of theory which was very useful for our project because we wanted to build up our main fan base among those who already enjoy Electronic/Alternative music and so by using genre conventions which they are used to, they can relate to the video better<br />
<iframe allowfullscreen="" height="600px" mozallowfullscreen="" msallowfullscreen="" oallowfullscreen="" scrolling="no" src="https://www.examtime.com/en-US/p/1873183-Group-5---Genre-Characteristics-mind_maps?frame=true" style="border: 1px solid #ccc;" webkitallowfullscreen="" width="100%"></iframe><br />
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<b><span style="font-size: large;">THE MUSIC VIDEO</span></b><br />
<i><u><span style="color: purple;">Performance and Narrative</span></u></i><br />
The Electronic Alternative genre is commonly known for incorporating artist performance with some sort of narrative within the music video. With more established artists, there will be cuts between the artist singing the song in a performance scenario but then the same artist will be the lead role in the narrative, as seen below:<br />
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We liked the convention of having performance and narrative, however we felt using the duo for the narrative section would confuse the audience as they would think the duo were a couple. So we used this convention of the genre but developed it by deciding to have the duet singing the main parts of the song and use external actors to create narrative sections in the instrumental section and over some of the lyrics. However we made sure the performance to narrative ratio was greater for the studio sections in order to showcase the artist.</div>
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For the performance, we drew inspiration from the AlunaGeorge, particularly their monochrome Just A Touch video, in terms of how the members of the duo interacted and were placed in relation to each other and how they reacted to each other.</div>
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<td><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdL0eT_TH60ZDm94FHAl3Loun7KwAxYfYRy6hIPqXCmmK9UTPKc87MNDOno00x22mNiRcBg-RBI2ZeQYn__T8wEZDHk4RHHHbbGaOsbBPTm-7nDDyJDPbltvqvwUt3_tvMIcMJNHhGbnc/s1600/ntls+music+video.png" width="425" /></td>
<td><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6BGUikbexQNnRO-x1QhILwxeeBalOSje2IfLby00-SHBcS2wh7lBg1YDQp33GytexhlRnBlToY167qN8KcRs5yTFgMnbRs6pgc-mEZtDuiWVo3kJl6hSeHQF4OaWv0BgLkzAI8QyaNIE/s1600/just+a+touch+aluna.PNG" width="425" /></td>
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<i>Close connection, similar to Aluna George but mainly trying to engage with the audience<br />and the intensity behind song lyrics</i><br />
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We then looked at how AlunaGeorge behaved when one of them was singing and the other wasn't in a dual shot:</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmRx7COzNsirCL_Xa2T9fbNRS21pWruMW-X7nTceX9eK1Hh-7bDHiUULMk8BRvRK-j0DfaDWr7_-afSUu0tc3Qr8yQOaiD7MiP0lKCcXYdCoyY7N2gGNX87cp6pTjej_23ODEIifMVbwM/s1600/u+giv+me+more+2.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmRx7COzNsirCL_Xa2T9fbNRS21pWruMW-X7nTceX9eK1Hh-7bDHiUULMk8BRvRK-j0DfaDWr7_-afSUu0tc3Qr8yQOaiD7MiP0lKCcXYdCoyY7N2gGNX87cp6pTjej_23ODEIifMVbwM/s1600/u+giv+me+more+2.gif" height="225" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">AlunaGeorge - You Know You Like it Video</td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5l28amKKxITaV1tL23fps-O-BGiubg1OSuiWfZVmoCI7N1KYSDDmhDngrlfXIEYR4tOJZGNxvLU4N-P49awPvqLIQxzK6GiB0CGNQxInygRRNYiVPMWg0N69xoOgtoyxUGuE4vkMRHNU/s1600/u+giv+me+more.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5l28amKKxITaV1tL23fps-O-BGiubg1OSuiWfZVmoCI7N1KYSDDmhDngrlfXIEYR4tOJZGNxvLU4N-P49awPvqLIQxzK6GiB0CGNQxInygRRNYiVPMWg0N69xoOgtoyxUGuE4vkMRHNU/s1600/u+giv+me+more.gif" height="225" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">NTLS - Heart Skipped a Beat</td></tr>
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We decided we were going to go against the way that AlunaGeorge were acting and make our movements and attitudes more synchronised. This is to emphasise the fact we are a duo and we are equal, as Aluna stands out more because of her energetic dancing and movements.</div>
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For the narrative within our music video we roughly followed Todorov's narrative structure.</div>
<iframe allowfullscreen="" height="800px" mozallowfullscreen="" msallowfullscreen="" oallowfullscreen="" scrolling="no" src="https://www.examtime.com/en-GB/p/1866139-TODOROV-S-NARRATIVE-STRUCTURE-mind_maps?frame=true" style="border: 1px solid #ccc;" webkitallowfullscreen="" width="100%"></iframe><br />
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However, we only used the basis of this theory because although the narrative pattern is very important, under time constraints of a 3 minute music video, and trying to showcase a new artist - we were unable to give to much time to showing the full story. However, we thought these were the three most important aspects and so we used them the most.</div>
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Strauss' theory of binary opposites heavily influenced a lot of our music video, making it more interesting and engaging to watch:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDfugQMA9Sm6jMaIx1jNBcovYdiYLstqPeblDjMgBQryPQV6iPPT2WrY8Kelq6YLaB2LQRbvXHeodUJD2EYhpFQSQYLxWCIH8vgOG2b5KtZySQ4cbZ_a2NabInW1BTg6-Q8VkMnhuboRk/s1600/11.gif" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDfugQMA9Sm6jMaIx1jNBcovYdiYLstqPeblDjMgBQryPQV6iPPT2WrY8Kelq6YLaB2LQRbvXHeodUJD2EYhpFQSQYLxWCIH8vgOG2b5KtZySQ4cbZ_a2NabInW1BTg6-Q8VkMnhuboRk/s1600/11.gif" height="200" width="350" /></a></td>
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<tr><td class="tr-caption" style="text-align: center;">Static sombre studio shots contrasting fast fun narrative</td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPq1tyOWseWtsBWWpxnYzFD9I_Kiz7tychklIUnoZDAlOaw5QaJvZ8fLlGwMe9p6RiwWiPyYdHLdgZ03BAIFo3fkaalWuW3zjZYTdyKM2vMa5X_4T1jI_HG5-VX38k-x1yQjIZQVUCoZA/s1600/juce+call+u+out.gif" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPq1tyOWseWtsBWWpxnYzFD9I_Kiz7tychklIUnoZDAlOaw5QaJvZ8fLlGwMe9p6RiwWiPyYdHLdgZ03BAIFo3fkaalWuW3zjZYTdyKM2vMa5X_4T1jI_HG5-VX38k-x1yQjIZQVUCoZA/s1600/juce+call+u+out.gif" height="200" width="350" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">"Juce - Call You Out" Reference</td></tr>
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The lack of movement in the studio juxtaposes the initial parts of the narrative where the couple are still in love and everything is quite fluid and fast paced. For this we referenced the "Call You Out- Juce video" where the studio shot is quite still but the narrative section is upbeat and fast. This is effective as the pace change keeps the audience interested by stopping the video from becoming predictable.</div>
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We also contrasted emotions, most easily categorised as happy and sad. During the narrative the audience are happy when they see the couple in love and enjoying themselves, and sad when they the relationship start to break down and when they see the actual break up. We thought it was important to show many different clips from the relationship so that the audience could familiarise themselves with the couple and so feel upset when they broke up, similar to the following videos<br />
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Out of the two videos, we drew most inspiration from the Two Door Cinema Club video and so tried to create a more realistic relationship. Although members of our audience who are aged 17-21 would be able to identify with the more rebellious and dramatic aspects of the relationship shown in the We Found Love video, our target audience is those who enjoy the Electronic/Alternative genre which includes people of all ages. We thought the Eat That Up, Its Good For You video showed simple aspects of relationships which anyone could identify with and so could reach more audience members, which is what we wanted to do.<br />
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<b><span style="color: purple;">Camera/Framing/Movement</span></b></div>
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<tr><td style="text-align: center;"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFuHoW9iwnNCmb983TMfHEwRg53Sxq9iq47nHi9068Jd_-zqtqcD6gDuzl3OOclgi2HjT9rIm_QZcq47IfdP9LHmlsDLXo6Om4HAaVInmwXYfqbIw3psoHF8Bo3hmfoB5Hukrv2a8XXdI/s1600/rihanna+pour+it+up.png" style="margin-left: auto; margin-right: auto;" width="425" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Rihanna - Pour It Up Video<br />
High angle shots used to make her look like a sexual object and low angle shots used to sexualise parts of her body</td></tr>
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<tr><td style="text-align: center;"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitDk10CXo6EgDC8bbEO-nm0I27moYijeFOYa1VFW04Sm7d3fpRb5xvycqNyO1tG6D_RUXmwjm91zd9dftcnBWNcaMDo7FbWph1DrSMMs4x9LJjWDv-5aNNkXijtPQ3VX_89YcgYm9LUD0/s1600/rihanna+pour+it+up+2.png" style="margin-left: auto; margin-right: auto;" width="425" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Various male performers<br />
Low angle shots used to make them look more powerful<br />
Women placed as decoration next to them</td></tr>
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We tried to avoid framing seen in the Screen-grabs from videos like the ones above as they either overly sexualised the artist or made them seem powerful using high and lower angle shots. To add to our artists relate-ability and take away any opportunity of sexualisation we made them as neutral as possible, and so placed the camera at eye level.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJSPOGDwqVeE7zjVffmWIXhlNpImLyMG3FvQeuKGbVYQ4oPKxZvyJUxMoO4fG8fp3AgBBUMDXNn_siYaF3c0dWSUPJIrz8pTCp3oGsvtiQIICBghxOIsHdN30b-M5LsLbl_GyBLCVeVcs/s1600/eye+lvl.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJSPOGDwqVeE7zjVffmWIXhlNpImLyMG3FvQeuKGbVYQ4oPKxZvyJUxMoO4fG8fp3AgBBUMDXNn_siYaF3c0dWSUPJIrz8pTCp3oGsvtiQIICBghxOIsHdN30b-M5LsLbl_GyBLCVeVcs/s1600/eye+lvl.jpg" height="338" width="600" /></a></div>
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We thought this was going against the conventions of other music videos who position male and female in dominant and submissive positions.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivloevUw10b7pRDHhIqqg49r1kwC0E4FT4auE0Ymtte0wxj_wiCm_ZjMyA0ACtZ8_hg_k8y-he3_Bmjohgbovl8OUTlKOlIcrZVBlhu2ISqSuOGS6ZifCFU9qRpa2aAn0hPdnyEaGmCbk/s1600/duo.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivloevUw10b7pRDHhIqqg49r1kwC0E4FT4auE0Ymtte0wxj_wiCm_ZjMyA0ACtZ8_hg_k8y-he3_Bmjohgbovl8OUTlKOlIcrZVBlhu2ISqSuOGS6ZifCFU9qRpa2aAn0hPdnyEaGmCbk/s1600/duo.gif" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Collection of our main shots </td></tr>
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Vernalis states that establishing shots and close-ups are very important in music videos so we used this quite a lot. She also makes a point that it is really important for a music video to have a distinct look, even with the framing and blocking within each shot. Our main shot type was therefore the ELS of the duo.</div>
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We were also inspired by how in the "Islands" video by the XX, they ensured all members of the trio were viewed as equally important by rearranging their positioning on the sofa each shot.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEic5DbkEg1E6Vjk8wdXC-sa2BKKF-jUOsakXofDtRSUmdqmT17VJr71_RZvyJ_bLwGW_essf2Kc_1OPHcxv7hY4WBMW-A6MZvltt-6GEdPn63SwHdnyEigfGOvT2poFtgTUcrCdMFaJ-yw/s1600/the+xx+islands.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEic5DbkEg1E6Vjk8wdXC-sa2BKKF-jUOsakXofDtRSUmdqmT17VJr71_RZvyJ_bLwGW_essf2Kc_1OPHcxv7hY4WBMW-A6MZvltt-6GEdPn63SwHdnyEigfGOvT2poFtgTUcrCdMFaJ-yw/s1600/the+xx+islands.png" height="200" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The XX - Islands video: repositioning the band to ensure they are all viewed<br />
as having the same amount of importance.</td></tr>
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We thought this was really important and relevant to our duo and so made sure both Nathan and Lulu had equal screentime.<br />
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<b><span style="color: purple;">Editing</span></b></div>
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Vernalis also states that music videos typically break the conventions of continuity editing and that it was more important for the editing to reflect the music; bringing a unique editing style to each track. Our track has a lot of distinct beats and musical patterns which provide a lot of different places to cut to. In POP videos, the cuts are quite predictable but because the songs are more upbeat, it carries the song as seen in the video below</div>
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In songs from the Alternative genre, there is a slight cutting pattern but it includes lots of suprises and unexpected cuts like the following two songs:<br />
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We decided we would have a less distinct cutting pattern like the "All About that Bass" video as our song is quite dull and needs to be brought to life by the shots and the editing. We therefore included a lot of surprises and unexpected cuts which are more typical of our genre, to appeal to the "die-hard" audience members of our genre who will recognise this and enjoy it, and new fans who wanted to see something different.<br />
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Our video frequently breaks the 30 degree rule has deliberate graphic mismatches and changes to the editing pace which serve to entertain the audience in quite a plain and simple studio set up.</div>
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Strauss' theory of binary opposites also came into play with editing. The use of HD juxtaposed with VHS footage helped show the difference between studio and narrative and also gives the overall video a more striking and stylised look, we thought this was very effective in the video below and thats why we applied the technique our own.</div>
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<b><span style="color: purple;">Lyrics/Music/Visuals</span></b></div>
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A lot of the videos for the Electronic/Alternative genre are quite abstract and at face-value its hard to link the lyrics to the visuals but the videos are made to make the audience think about the lyrics that link themselves.<br />
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From learning about Andrew Goodwin's theory of the link between the lyrics and visuals of a music video, we were able to use subtle parts of the performance to illustrate the meaning behind the lyrics:<br />
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Initially we thought it may be confusing for the duo to do anything which relates to the lyrics, but then we saw it was typical for artists of our genre to reflect the emotion of the lyrics and its actually quite helpful as it ties the video together, as seen below:</div>
<div style="text-align: left;">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgl-rlKFqrhQUX9RgqeAt_IrcnQN_SYMa9nTog-f3TGaCcAId_icjdni4i5BOHdLU2AcmOFS35v_OdtZO6q3mRE4Qoa7VzofpIfLYKuXbMNO18Bmoh-1sQJ9Nipr6nGl385kiLg44QN0Do/s1600/12.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgl-rlKFqrhQUX9RgqeAt_IrcnQN_SYMa9nTog-f3TGaCcAId_icjdni4i5BOHdLU2AcmOFS35v_OdtZO6q3mRE4Qoa7VzofpIfLYKuXbMNO18Bmoh-1sQJ9Nipr6nGl385kiLg44QN0Do/s1600/12.gif" height="360" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Telana sings "When we hung you wouldn't even kiss me" whilst closing her eyes reflecting and gently rubbing her lip with her finger, as though shes reflecting on the kiss that she never received.</td></tr>
</tbody></table>
</div>
<div style="text-align: left;">
We were also inspired by Vernalis' ideas of the beat and rhythm of the song in relation to the visuals. Blinks to the beat and heard turns in time with the music were incorporated into our performance choreography because of this:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSdMGZx2NFhfflbQG0DSe7UoWeTpfGJC1ncr0b-bYtlFteQv5WHNsxiUv8uMGXi0_HQUqT3puY1dgFlifxD_whliHZkVXdUsg4E7On0X85RzhcGUa3C8QSQklUxF3oNdyuHAMvpHzgIzA/s1600/13.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSdMGZx2NFhfflbQG0DSe7UoWeTpfGJC1ncr0b-bYtlFteQv5WHNsxiUv8uMGXi0_HQUqT3puY1dgFlifxD_whliHZkVXdUsg4E7On0X85RzhcGUa3C8QSQklUxF3oNdyuHAMvpHzgIzA/s1600/13.gif" height="214" width="380" /></a></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRI7Gacoz9m2oqMzE2qeXNh3xRtHRgEUDDHqTrlUKyk3virQnuyi86i2zIOVqXtN651BUpEZY2IbmzsQhWfoeo7QChpGrsSE2HAZMWGAQ5jc2VGcB14rJL2vvj3QJc52QAng8flueFFCs/s1600/14.gif" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRI7Gacoz9m2oqMzE2qeXNh3xRtHRgEUDDHqTrlUKyk3virQnuyi86i2zIOVqXtN651BUpEZY2IbmzsQhWfoeo7QChpGrsSE2HAZMWGAQ5jc2VGcB14rJL2vvj3QJc52QAng8flueFFCs/s1600/14.gif" height="214" width="380" /></a><br />
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This inspiration was further inspired by<span style="color: red;"> </span>the Hot Chip - Ready for the floor video, where the choreography matches up with song timings</div>
<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="450" src="//www.youtube.com/embed/yhASu2OjEcQ?rel=0&controls=0" width="600"></iframe>
</div>
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<b><span style="color: purple;">Representation</span></b></div>
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When men and women are presented in music videos together, the woman is usually submissive and heavily sexualised whilst the male appears more dominant and powerful.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggVdHn91g0x0h-5Sdj71OMtPvNTjRYDNSAs8flmbQTpo9wefnXrX4beCInuI8CbDDbBdawDurOYvKl8OVojReUAX6D7t9V90N49Lmh9gq3BOZhU9IId6ssnF5IwHrGXBCtbXruyqSa6KE/s1600/sexualisation.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggVdHn91g0x0h-5Sdj71OMtPvNTjRYDNSAs8flmbQTpo9wefnXrX4beCInuI8CbDDbBdawDurOYvKl8OVojReUAX6D7t9V90N49Lmh9gq3BOZhU9IId6ssnF5IwHrGXBCtbXruyqSa6KE/s1600/sexualisation.png" height="478" width="850" /></a></div>
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<div style="text-align: left;">
Also, even in a duo there can sometimes by one artist who is propelled to the fore front. </div>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhX2DXwlzM7Ctrw2MEF0LcDXCkjsGqWXLrS23RiozDTxN-5BLvzmBXcydMyCqT5ulWIEDN5MZG4KAIyFVqJjxRtCFSbbJ2pf0hu2Y-lrNjRNBJC-VWVmZNQIJ_WHENE8-bxcM3DGOuMCdc/s1600/16.gif" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhX2DXwlzM7Ctrw2MEF0LcDXCkjsGqWXLrS23RiozDTxN-5BLvzmBXcydMyCqT5ulWIEDN5MZG4KAIyFVqJjxRtCFSbbJ2pf0hu2Y-lrNjRNBJC-VWVmZNQIJ_WHENE8-bxcM3DGOuMCdc/s1600/16.gif" height="360" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Aluna from AlunaGeorge gets a lot more screentime than George and looks more important</td></tr>
</tbody></table>
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<div style="text-align: left;">
However we actively decided to challenge this convention by</div>
<ol>
<li style="text-align: left;">Having each artist in cool yet non-sexual outfits to focus in on them as artists and avoid the objectification of either of the artists</li>
<li style="text-align: left;">Equally represent the artists, so one doesn't look more powerful or like the more important artists</li>
<li style="text-align: left;">Giving them equal amounts of time on the screen so one gender or even race isn't considered more important than the other..</li>
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In the narrative section of our music video we conformed to gender stereotypes a bit more<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC6WC1xQNc7D3erqkO5t0CmTiJS1tObwm-D3kikbRwQdaK3xmUapQ3qlTBGU4HWFjynEEyQ7ChzYZFZz19Xye9GPwzmlWhYPTaP7pnOTyBXt8WbSEB9dWfSHohKfgIXiqabfLJUda4PQw/s1600/gender+stereotype.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC6WC1xQNc7D3erqkO5t0CmTiJS1tObwm-D3kikbRwQdaK3xmUapQ3qlTBGU4HWFjynEEyQ7ChzYZFZz19Xye9GPwzmlWhYPTaP7pnOTyBXt8WbSEB9dWfSHohKfgIXiqabfLJUda4PQw/s1600/gender+stereotype.png" height="422" width="750" /></a></div>
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however this was because we needed to clearly tell the story in a short period of time and if we started challenging stereotypes it would have become slightly more difficult to follow. Also the female members of our target audience will find a stereotypical relationship cute and the outfits they wear show the couple are alternative (like the audience members) which prevents the possibility of the video being cliché.</div>
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<b>Iconography and visual hooks</b></div>
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We learnt a lot about Richard Dyer's "star" theory and from this decided to create very strong styles that left a long lasting effect on those who watched. Similar to what the artists below achieved<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-nJ8PTPNoR0r71y0o5yU0_XH8V04ePL5KkThsDBfsocbG0FYsKtXQmdSSmGf0n4V_59SCfZn1y8kneVaq5iWYg5eBEAGCaTQaIWkUEzNvOBwApchWK7SuNknc16QQ-nwyBZ4I_-gHmj4/s1600/trend.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-nJ8PTPNoR0r71y0o5yU0_XH8V04ePL5KkThsDBfsocbG0FYsKtXQmdSSmGf0n4V_59SCfZn1y8kneVaq5iWYg5eBEAGCaTQaIWkUEzNvOBwApchWK7SuNknc16QQ-nwyBZ4I_-gHmj4/s1600/trend.png" height="422" width="750" /></a></div>
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Since our studio set up was quite simple, we felt it was very important that the look of our artists was engaging during the video, to keep the audience interested. Music videos from the alternative genre range from having very heavily styled videos (Fka twigs - Two Weeks) to being solely graphic (Jamie XX - All Under One Roof Raving)<br />
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<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="225" src="//www.youtube.com/embed/3yDP9MKVhZc?rel=0&controls=0" width="400"></iframe>
<iframe allowfullscreen="" frameborder="0" height="225" src="//www.youtube.com/embed/wk28cgCG3Ho?rel=0&controls=0" width="400"></iframe>
</div>
<div style="text-align: left;">
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This made it difficult to pinpoint a style for our genre, we worked with the one thing they all had in common which was being different and so influenced by Fka Twigs futuristic style choices, we used monochrome, dots and jewellery to create a distinct look<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDg4TDMwN04JdHttmkHHYdnCcc23Kywi2gwpyVS0qiZSOLsLzsGbbMjrDlOYHUbWqV-XkfskgabuhDuyVBSutnDIt8f0vkDCzZAtUiXv8oZ6FX_BPGpIalAMJjA1M85jnCk_zweKiE7Us/s1600/style.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDg4TDMwN04JdHttmkHHYdnCcc23Kywi2gwpyVS0qiZSOLsLzsGbbMjrDlOYHUbWqV-XkfskgabuhDuyVBSutnDIt8f0vkDCzZAtUiXv8oZ6FX_BPGpIalAMJjA1M85jnCk_zweKiE7Us/s1600/style.png" height="348" width="640" /></a></div>
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In one theory, Goodwin discusses the demands on the record label and how ones of these demands will include "the need for lots of close-ups of the artist" So, taking this into account, we used close ups to create striking iconic images and really highlight parts of the hair and makeup.</div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSK-IxmQ9_hGh3qd-zd1pTUti_S8CtAr4IFgjZMPyHaWMRn7OYt_TuvAEON10dc0zgUlFISexPNxYWQXr4V0iMgC3UG66e9Xp579nmR2LMZ2PpLb9Bjh4cIvI9U8Kn27H0fQMEkkvF0TA/s1600/close+up+series.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSK-IxmQ9_hGh3qd-zd1pTUti_S8CtAr4IFgjZMPyHaWMRn7OYt_TuvAEON10dc0zgUlFISexPNxYWQXr4V0iMgC3UG66e9Xp579nmR2LMZ2PpLb9Bjh4cIvI9U8Kn27H0fQMEkkvF0TA/s1600/close+up+series.gif" height="476" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Series of Close-Ups from the video</td></tr>
</tbody></table>
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Strauss theory of binary opposites was also used here with black and white contrasting imagery<br />
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<table style="text-align: center;">
<tbody>
<tr>
<td><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7jm4qLdswv2abqz3g2DdPljh2kEbpkCQ7XFpguI_7ARqAHscF-iPSEvc53o2hxs9191p-2WQabP2Q6cgY1U6FFI29-KkLXsDymQlAaI77s2En12t9dHH3C0Hg3F5kejIMl8hdfc9W9DwJ/s1600/B1.JPG" width="175" /></td>
<td><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMSvrunhsuPGjvCfD4X6I8aUpy5rK1YeGnrJXsslamlLLwFtwUSDrQJc0HlgyvYns7aeJQG8Qs_9aoNPyZ3KKb6bzk3I43pq3qCv0SdP_fTGtW97PrGzBa3RfdFeTcW7qER9H7aEMo9GGB/s1600/B2.JPG" width="175" /></td>
<td><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMGriU6r1fwceefs_OyMBZWLOn7U53q7iIzuIsZo_qk2NND8bsL3TDfFT74ktwfXCWeoZl8SRmolRpnyf87FAV2kLJAIECGzQaqITu-UyA9aJCoReHtnl_hsI3Dc5_W3AnehKJ1bALuNoS/s1600/W2.JPG" width="175" /></td>
<td><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuDpEEzo286h0u0Ao2wPt5a9LRZKSe2wxH_aKshaH9PVBwnF4_Zj0JGUMTAzt1u0f_cR2O7g3tMRozsIi70vrlpF3hydI9-NoaHXayDQrJXKJSTxDxWHntnzyIUPDVDLb2ESi9o7PoWHCM/s1600/W1.JPG" width="175" /></td>
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</tbody></table>
<div style="text-align: center;">
Two of the same shot repeated in black or white</div>
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By clearly showing iconic London scenery, like Alexandra Palace, Brick Lane and Tower Bridge, plus showing typically English traditions like eating fish and chips we made it clear to audiences that the artists were from London. and so the audience could relate more to the video and the artists as a whole.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYZJD14gDtkDrgU3FC-tF7jQ6VM3UHPP2kd8o_elt5T5xvvqqOX0ut5V42kkIQrwNHIEGY28NW9vMzrBIJznnKtmO7NjECJU9SME_eXletO1gtCIjNshp9IUiWedwaRaeQLR9k-lEeCg8/s1600/london+iconography.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYZJD14gDtkDrgU3FC-tF7jQ6VM3UHPP2kd8o_elt5T5xvvqqOX0ut5V42kkIQrwNHIEGY28NW9vMzrBIJznnKtmO7NjECJU9SME_eXletO1gtCIjNshp9IUiWedwaRaeQLR9k-lEeCg8/s1600/london+iconography.png" height="456" width="640" /></a></div>
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<b>Inter-textual References </b></div>
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Our intertextual reference was using VHS footage within for the narrative sections of the video It played with the audiences expectations confusing reality and the past and instantly evokes feelings of nostalgia as most audiences can relate to watching old home movies which were on VHS, it works quite effectively in the Chase & Status - Blind Faith video. The narrative shows British young adults preparing and attending an old-school warehouse rave, but the VHS strengthens the setting and allows you to really believe the narrative.<br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/zYpDJw7fThU?rel=0&controls=0" width="420"></iframe><br /></div>
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Electronic/Alternative music videos always each have their own unique selling point, we thought ours could be therefore be the breaking of conventions using the professional camera and adopting the analogue camera for the narrative for a more artistic and interesting aesthetic.</div>
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<b><span style="font-size: large;">THE WEBSITE</span></b><br />
<span style="color: purple;"><b>Content and Design</b></span></div>
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A lot of Electronic/Alternative artist websites all ensure they contain the following pages or similar:<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2nzS37a0LulnylyqDWHp84MHO9L-ZBaXph4VPBctV7ejQNE7hh_oBbKiOZi0-AzeeiEen2Zt-eAUU90KhPOZ5SILnFQuFpJfTlPmvvrH7D146Ad8VmT2re7Vd_r2eyRijDigLy3GdRQ4/s1600/website+info.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2nzS37a0LulnylyqDWHp84MHO9L-ZBaXph4VPBctV7ejQNE7hh_oBbKiOZi0-AzeeiEen2Zt-eAUU90KhPOZ5SILnFQuFpJfTlPmvvrH7D146Ad8VmT2re7Vd_r2eyRijDigLy3GdRQ4/s1600/website+info.png" height="240" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Collage of websites pages of Electro-Alt artists </td></tr>
</tbody></table>
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So we thought it was necessary for us to have these pages as it was what our target audience would be used to, however we noticed that a lot of these pages have just a block colour background. Although this matched our slightly more minimalistic style, we wanted to create quite a memorable website image as we are debut artists so we made the background forest themed<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRgxbylChKHlXBJzUZWE6fNVIbQo0FSuqA0ykBqEVJxKtfkr58OMwAlPbBRPXMmlFJUalwDIm0IDGjunRm5HkWW0v4QI9BI5WW7G6j2zcty_04vae14LGCdI4_swDpOGcWnYRUqIrv3ls/s1600/ntls+chal.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRgxbylChKHlXBJzUZWE6fNVIbQo0FSuqA0ykBqEVJxKtfkr58OMwAlPbBRPXMmlFJUalwDIm0IDGjunRm5HkWW0v4QI9BI5WW7G6j2zcty_04vae14LGCdI4_swDpOGcWnYRUqIrv3ls/s1600/ntls+chal.png" height="523" width="640" /></a></div>
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<b><span style="color: purple;">SYNERGISTIC ARTIST AND BRAND IMAGE</span></b></div>
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<iframe allowfullscreen="" frameborder="0" height="485" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/43400539" style="border-width: 1px; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="595"> </iframe></div>
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<b><span style="color: purple;">SOCIAL INTERACTIVITY</span></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7-kIsGiZJzt-QDBwnmg68SpdXYfxWcgRXvcLd1iiXSj2Uyfjz8U6BJh_6CWzGaV2-BkT9IaNieoCtxa3q31sJVhXzh4I9A_H7OUA4WWn-lSnHkkg9vaNrzh4E5p7LpCOJJrfzGxoW4Yo/s1600/lewis+watson+social+medi.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7-kIsGiZJzt-QDBwnmg68SpdXYfxWcgRXvcLd1iiXSj2Uyfjz8U6BJh_6CWzGaV2-BkT9IaNieoCtxa3q31sJVhXzh4I9A_H7OUA4WWn-lSnHkkg9vaNrzh4E5p7LpCOJJrfzGxoW4Yo/s1600/lewis+watson+social+medi.jpg" height="406" width="640" /></a></div>
With every website we noticed that links to social media linked to the artist or the record label was always available through clickable links, again taking inspiration from THE 1975 and also Lewis Watson, we thought we would include all the social media links the main banner because it was easy to find to gain instant access to the social media pages.<br />
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We ensured we had links to the main social media sites like Twitter, Facebook and Instagram. The good thing about these platforms is that we had excellent cross media convergence. Twitter posts can be linked to Facebook and Instagram uploads will instantaneously be linked on the Facebook and Twitter page. This meant that as well of creating symbiosis between the products, audiences would constantly see content from all socials platforms, despite only being on one of them. Another thing we recognised to be on a lot of pages was the chance to sign up to a mailing list. Although e-mail is not used as much amongst the younger members of our target audience we still thought it was worth offering </div>
<div style="text-align: left;">
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioFyw6gFZu-4eID57AHACXO3vtntqn0DeqjPs7kwcm2WBHqkmG_tXofJIgjxDY9YvqL4nW0PDVV8S2pov2eoZy0nLa8ymR81uGwO85VI3Y6bOY9nW7Nz8ziWjHlXrdaclC2F4OdHvYoFM/s1600/website+main+banner.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioFyw6gFZu-4eID57AHACXO3vtntqn0DeqjPs7kwcm2WBHqkmG_tXofJIgjxDY9YvqL4nW0PDVV8S2pov2eoZy0nLa8ymR81uGwO85VI3Y6bOY9nW7Nz8ziWjHlXrdaclC2F4OdHvYoFM/s1600/website+main+banner.png" height="172" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Website banner with the social media links at the top which redirect to our social media pages</td></tr>
</tbody></table>
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<div style="text-align: left;">
<span style="color: purple;"><b>NAVIGATION</b></span></div>
<div style="text-align: left;">
We thought our simplistic video style should also be reflected in our website so we aimed to make navigating around the website very easy and minimalist. We decided on a straight forward banner which we were inspired to do by the Dog is Dead website and by Lewis Watson.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0PLtzUt8Nbkry9AChQ3xuGRRr6Ma0cqtB5hfCOxCA1a5TGOeOkW2M6Ftaeq-J5Aj3A-vzmzAbU9kOte6HOWwUVB7rQIpnOw07mb4mFFUnM7iAIWViE5J9yE5i7iW1GoEszxcXdX-UuO4/s1600/lewis+wat+banner.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0PLtzUt8Nbkry9AChQ3xuGRRr6Ma0cqtB5hfCOxCA1a5TGOeOkW2M6Ftaeq-J5Aj3A-vzmzAbU9kOte6HOWwUVB7rQIpnOw07mb4mFFUnM7iAIWViE5J9yE5i7iW1GoEszxcXdX-UuO4/s1600/lewis+wat+banner.png" height="86" width="640" /></a></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiNcsG3UpdmXBcMym74fhSOgYLdZq0qpV9g9nC4unkOmKVV9BNlDi8CrPyE3nFAPsTkF5I5yAhTP91sugaH3lzHRLoJxPBsu4D_WxMV3CYMM4C050RVyiJDXb4V-REEQJT7TGJ2UUySvg/s1600/dog+is+dead+banner.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiNcsG3UpdmXBcMym74fhSOgYLdZq0qpV9g9nC4unkOmKVV9BNlDi8CrPyE3nFAPsTkF5I5yAhTP91sugaH3lzHRLoJxPBsu4D_WxMV3CYMM4C050RVyiJDXb4V-REEQJT7TGJ2UUySvg/s1600/dog+is+dead+banner.png" height="90" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The straight forward banners were easier to navigate around</td></tr>
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Although artists from our genre like SBTRKT have a scrolling blog format on their website we decided to challenge this as we thought it suited us more.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdslBwH-Q15sxFNFDLn-SK2Q0zwKPoVKXrHgmYFG_5AXP8RjJmSNBbh0xeXE9FoNI-iS6c34rVobOxjpWmMIB2mgqFxPUn-1W7K0VOJUd8Tt3oCf1tlpgnABG_rt6jLRsL8C6PszOgdAI/s1600/scrolling+george.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdslBwH-Q15sxFNFDLn-SK2Q0zwKPoVKXrHgmYFG_5AXP8RjJmSNBbh0xeXE9FoNI-iS6c34rVobOxjpWmMIB2mgqFxPUn-1W7K0VOJUd8Tt3oCf1tlpgnABG_rt6jLRsL8C6PszOgdAI/s1600/scrolling+george.gif" height="161" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ4U3AP3SHreKrndj_WZhlpjeQ3lz-43ExN7ScVzvbnDjuOUNIy3uLmE0SImHhq5T0OT1ht5NQdY5PTuqEfHNbM9ZhtxP870zU1N-lbQqmvMK6Y3AYRpxEXH3X1Jrm5pG17gAX1PDaHCA/s1600/scroling+sbtrkt.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ4U3AP3SHreKrndj_WZhlpjeQ3lz-43ExN7ScVzvbnDjuOUNIy3uLmE0SImHhq5T0OT1ht5NQdY5PTuqEfHNbM9ZhtxP870zU1N-lbQqmvMK6Y3AYRpxEXH3X1Jrm5pG17gAX1PDaHCA/s1600/scroling+sbtrkt.gif" /></a></div>
<div style="text-align: center;">
We found the scrolling websites too complex and preferred </div>
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the traditional layout.</div>
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<b><span style="color: purple;">INSTITUTIONAL INFORMATION</span></b></div>
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We thought it wasn't necessary to bombard the user with institutional information because it can be slightly boring and we wanted to emphasises how NTLS were really about the music and nothing else. We found with bigger artists institutional information was very big and bold however with more alternative artists it was more concealed</div>
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<td><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvylSV3bKsBcKjgK6QLhshb7NX8jyEP_SPn6gV-qdfBSm_8-A8QlS5To7sIBeLfu-HfiD_WSEdgfui0VV2tr9MbI9hV4JIaLaRNLPmGBzcEyIf224bCuCJ4EfufXdrWwG8IrMkPy1bcPY/s1600/xx+institutional.PNG" style="margin-left: auto; margin-right: auto;" width="350" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The XX (Alternative Artist) industry information</td></tr>
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</td>
<td><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_vW22hihsLcBTgzBxuKjWQXibNP_GtI0ex2gMO2bzzJfqri0q1w0N8A-eywS-QbwxMX9dTpfho9Kbnf7SnKNDY1-E4QW0kcLrHMRYdhm-1jE5e295c5DA13o3wMXqDcu7KSqrDQevoNQ/s1600/beyonce+instituttional+infor.PNG" style="margin-left: auto; margin-right: auto;" width="350" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Beyonce (International Pop Artist) scrolling indstry information</td></tr>
</tbody></table>
</td>
</tr>
</tbody></table>
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So we simply decided to include a footer which appears on each page of the website and some simple contact information with a map showing where Red Pigeon were based. This was more for the purpose of reminding audiences that we were British.</div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiKIP83nuGNCGVPKLPwsrLJEl4dR5eerRly3J26SllMYGtUXucAIH1DEw_ObgE1HFLpKiLVP6RKZAniI9ZvwjOXNEt42XAA2JySwVKyg87_ydAHm2eTR3AxhG9FO_gSAKUtAs-1-lVTro/s1600/ntls+info.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiKIP83nuGNCGVPKLPwsrLJEl4dR5eerRly3J26SllMYGtUXucAIH1DEw_ObgE1HFLpKiLVP6RKZAniI9ZvwjOXNEt42XAA2JySwVKyg87_ydAHm2eTR3AxhG9FO_gSAKUtAs-1-lVTro/s1600/ntls+info.png" height="186" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Artist information from our website</td></tr>
</tbody></table>
<b>THE ALBUM COVER</b><br />
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The album cover is what most of the other artefacts revolve around. The front covers are synergistic with what we see on the website. Much like FKA Twigs and SBTRKT,<br />
<table style="text-align: center;">
<tbody>
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<td><div style="text-align: center;">
<img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOmzrglXN_mh4JEG83o40aeLzoQASWTsAxMrerQH-JCvdUg_DmcNGnhoO9iGIwdMpCXwoJv_5BMuRFhXJ4h1bEi6_Z2onwaM6qrsl2XwBeo_uiZmc7DPmhvMl14hvhztdoVJOzU5rHwbQ/s1600/strkt+duo.png" height="131" width="400" /></div>
</td>
<td><div style="text-align: center;">
<img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZskCsEsGV5es8Js0sbFPu208udZXhnloHgTz5X_bh9dKf5pYf9MXGodcnwOVuprmX07ht_baO9xnmrqdQaSvTQnKaU4EviSmah66NDjIxK93zLgzC-oMHvR83UjLW5JUc06yI_lPJA2E/s1600/fka+twiglet.jpg" height="167" width="400" /></div>
</td>
</tr>
</tbody></table>
<div style="text-align: left;">
whilst the internal covers are what influenced the monochrome effect in the video. The back cover of the album has a link to the website as a readable URL but with the popularity of smart phones amongst our target audience we also thought we would include a scannable QR code so that fans can easily access information about the artist that is on the website.</div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3z9k8WIyPKZCtTLLhD0et3ep31GDP7WyQwm4-vDZ7iJM5eIXSUsEdPu6iB8gZcXpoCkvVnyxfATinlotSnlIutEib28ghNE3erqjPzWhJcso1jwQs0wudcZMhN9h24PEbIRbRyqYId2Y/s1600/album+cova.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3z9k8WIyPKZCtTLLhD0et3ep31GDP7WyQwm4-vDZ7iJM5eIXSUsEdPu6iB8gZcXpoCkvVnyxfATinlotSnlIutEib28ghNE3erqjPzWhJcso1jwQs0wudcZMhN9h24PEbIRbRyqYId2Y/s1600/album+cova.jpg" height="148" width="640" /></a></div>
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Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-6287964501279007145.post-28430970981068862472015-01-12T23:30:00.000-08:002015-05-12T02:06:28.090-07:002. How Effective is the Combination of Your Main Product and Ancillary Texts?Personally, I think all our texts work together synergistically to really showcase the artist we've created. All the texts were effective for a number of reasons. Before we started, Josh and I looked into our main inspiration for NTLS which was FKA Twigs, to see how she achieved this and summarised our findings in the following case study<br />
<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="485" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/43641865" style="border-width: 1px; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="595"> </iframe><br />
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Personally, the main stand out points I learnt from looking at FKA Twigs was the power of synergy. The brand she has created is so strong that it is instantly recognisable and she upholds this quirky futuristic nature in everything she does whilst making it clear what genre her music is from. From this we definitely were inspired by being as synergistic as possible.</div>
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<b>STYLE</b><br />
We have used NTLS costume in the music video and in their promotional photos to show their personal style. The uniqueness of the costume is then immediately associated with NTLS. Richard Dyer star theory discusses creating an image that the audiences eye can appeal to so we played on this by making their outfits interesting and individual.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFMVB3aODzGIv45m0AbVe-KeeAdi_Yqcj5-VpWGlnCM6M39OOtK8zjSpFtPe9olskcbJU0C3yPb7tNopMTemQsrXRNGBZ1ircVUrRVTApi7LZ0ZKouXzMg6d70Y2xcdy8LsPb9rPCaFNc/s1600/costume+4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="452" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFMVB3aODzGIv45m0AbVe-KeeAdi_Yqcj5-VpWGlnCM6M39OOtK8zjSpFtPe9olskcbJU0C3yPb7tNopMTemQsrXRNGBZ1ircVUrRVTApi7LZ0ZKouXzMg6d70Y2xcdy8LsPb9rPCaFNc/s1600/costume+4.jpg" width="640" /></a></div>
The simplistic costumes were enhanced with jewellery and makeup. The makeup they wear is unusual for everyday society. However, considering David Gauntletts theory of role models, we wanted the dots to act as navigation points which encourage people to be individual and make bold style choices. We also thought this makeup style would become something the audience would put on themselves at concerts or even their own social events.<br />
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<img height="290" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_yb3FNXxWE5l5q2dVB79Ng8DeqKJxRt54of5wcZDDfI8zRu0-UbWbTHyQZZn1f9JWuIaZfEVFuqYQA0BoILz-ibltM_s2ZYE8pd7S3p3GXQVGjeVkMLiGeH20gr0-jlnNoGGL0O_JN1R0/s1600/IMG_1338.jpg" width="450" /></div>
</td>
<td><div style="text-align: center;">
<img height="290" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZxzX2PCiHfhaYU7Yke9Wav_NLblPFrg86O0hFanudqBlEAWU2T39QKbqXyXkx12PBdFfzKtO1n4sGYlzCCpoCxXXbcVTBlNWE-c1tifUlDQ7QXGypmtfEZbbIEg4GWS8ohF0RiXraIsGl/s1600/IMG_1594.jpg" width="450" /></div>
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</tbody></table>
</centre>
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Examples of the facial dots</div>
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<div style="text-align: left;">
The awkward and unusual stance of NTLS in the promotional shots adds to the unnatural and other-wordly feel they are trying to create, similar to FKA Twigs. It is also quite typical of Alternative artists to look quite serious and awkward in photos so it connotes the genre.</div>
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<table style="text-align: center;">
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<td><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img src="http://www.interviewmagazine.com/files/2009/09/28/img-the-xx_12135771923.jpg" height="338" style="margin-left: auto; margin-right: auto;" width="450" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The XX (Electronic Artist) Unusual awkward stance</td></tr>
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</td>
<td><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img src="http://cdn2.thelineofbestfit.com/media/2014/SBTRKT1.jpg" height="338" style="margin-left: auto; margin-right: auto;" width="440" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">SBTRKT (Electronic Artist) Unique pose</td></tr>
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</td>
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</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg34g8n1XmzST82ie24tfM3wumIs_N9VMIbYObT4HsGF5sKV_N4Lx7vDCVVcJ8Erq36ZzEjzWbe9DpAE5j8HUMsaIUWti02mzl8MzQ22B25kasZkQVaEh0j7mEQaImfSWeF9mwCd2fJG6Y/s1600/22.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="451" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg34g8n1XmzST82ie24tfM3wumIs_N9VMIbYObT4HsGF5sKV_N4Lx7vDCVVcJ8Erq36ZzEjzWbe9DpAE5j8HUMsaIUWti02mzl8MzQ22B25kasZkQVaEh0j7mEQaImfSWeF9mwCd2fJG6Y/s1600/22.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">NTLS Promo Shots which feature on the website<br />
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<b>PERSONA</b><br />
When creating the personalities for NTLS, we were really influenced by Richard Dyers pop star theory with regards to the aspects of unattainably.<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqSIodlIl2Jk4MZotbeIvnte2k419fLX9Sy6Dq4gE6OdtEVPlMsucd4V_uBS1hsAQewzKPdYxUyMkBB8IrX7Otm_zrVn5E_zBVnRslOVYA8-WKtrHTPehHUdgGyRsPJxl28-4gTp0SuQc/s1600/fka+twigs+coment.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="284" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqSIodlIl2Jk4MZotbeIvnte2k419fLX9Sy6Dq4gE6OdtEVPlMsucd4V_uBS1hsAQewzKPdYxUyMkBB8IrX7Otm_zrVn5E_zBVnRslOVYA8-WKtrHTPehHUdgGyRsPJxl28-4gTp0SuQc/s1600/fka+twigs+coment.png" style="cursor: move;" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">FKA Twigs video and audience commentary</td></tr>
</tbody></table>
We wanted the duo to come across incredibly unique and quirky as we know our target audience (fans of the Electronic/Alternative genre) respond positively to this and so happily buy into this (see screenshot below).<br />
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Richard Dyer also discussed how stars are promoters of certain ideology and so we thought that NTLS should be pioneers of the importance of creativity and individuality.<br />
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We carefully created their personalities:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz-fT2vftaFKswlg_IMw2VNaGsOxnlsGyjpN7dhUsX3SarS6LUv1s7DOJhmD1doFdULvuSrvsJV60burn-w9Q5N8ZdbRJESaZ-mEL0SbZU1hyphenhyphenKfFJQAuDfl1HFueDhO7JEC8kB5xZwUo8/s1600/lulu.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="638" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz-fT2vftaFKswlg_IMw2VNaGsOxnlsGyjpN7dhUsX3SarS6LUv1s7DOJhmD1doFdULvuSrvsJV60burn-w9Q5N8ZdbRJESaZ-mEL0SbZU1hyphenhyphenKfFJQAuDfl1HFueDhO7JEC8kB5xZwUo8/s1600/lulu.png" width="850" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2ipzoFA06yy-xVVRWVPWZY2Kc6T63igqkY5i1Ss8Zw028ZjXBAi0r90-3GmewhGPudCsJpjEYr6e2Zo3b_vKbUzFXOTFphnVZfl6MgZYvJyHcROJHZfdGm0MtIfCn4raK5ieDx9ZBXxM/s1600/nathan.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="308" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2ipzoFA06yy-xVVRWVPWZY2Kc6T63igqkY5i1Ss8Zw028ZjXBAi0r90-3GmewhGPudCsJpjEYr6e2Zo3b_vKbUzFXOTFphnVZfl6MgZYvJyHcROJHZfdGm0MtIfCn4raK5ieDx9ZBXxM/s1600/nathan.png" width="640" /></a></div>
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We were influenced by Richard Dyers star theory where he discusses sculpting the artists image through what you put in the public eye about them. You see this a lot with the artist Rihanna:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrteNSkiruAX2btIG6lWmJv0lJeJycpER-1RcG945ocFPp969QoqS8-W3iC4IHFQ8LGjRILOC6YS6M_Vrt1ZpoqZ9Y8Edl2gSeUeTJU7JupW7XnMGIhzcSTtKyWDJAisVKk6hJgomW1PU/s1600/artist+sculpt.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="307" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrteNSkiruAX2btIG6lWmJv0lJeJycpER-1RcG945ocFPp969QoqS8-W3iC4IHFQ8LGjRILOC6YS6M_Vrt1ZpoqZ9Y8Edl2gSeUeTJU7JupW7XnMGIhzcSTtKyWDJAisVKk6hJgomW1PU/s1600/artist+sculpt.png" width="640" /></a></div>
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Therefore we continue to show their cool, abstract and mysterious nature on their social media pages<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiN6y0t2M-q0sHFItCrY_4R6MV2M5zNPohDZSnV224aor-8zXZyBZ6921HzUfeL_GIMzSCKnZxR116Yk6MkrBXQleWlz-pAMJ7w8Y6NqPupZ-T2Xc5WafaiQU7mPMNw6d9GKfF9fqtY5VQ/s1600/ntls+rich.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="330" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiN6y0t2M-q0sHFItCrY_4R6MV2M5zNPohDZSnV224aor-8zXZyBZ6921HzUfeL_GIMzSCKnZxR116Yk6MkrBXQleWlz-pAMJ7w8Y6NqPupZ-T2Xc5WafaiQU7mPMNw6d9GKfF9fqtY5VQ/s1600/ntls+rich.png" width="640" /></a></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXxRcIo588nz6MhuxwsTW8fmUmMornZhv8DfQTAQM_crUEELIA5nvQ9CYpVodX8CTBcUGhASVVuMSqlCAFqJBeehcN7yvGxoz9t6msOcvhFkwWS2196ZzofSo8m7sWKaQFyteVaCjF0bY/s1600/insta.gif" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXxRcIo588nz6MhuxwsTW8fmUmMornZhv8DfQTAQM_crUEELIA5nvQ9CYpVodX8CTBcUGhASVVuMSqlCAFqJBeehcN7yvGxoz9t6msOcvhFkwWS2196ZzofSo8m7sWKaQFyteVaCjF0bY/s1600/insta.gif" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Instagram feed</td></tr>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjM-kv2_NsoJ-I-E2b2lPIGhLfvcDsvosOmtMk9ZOt3tSKxmTaMsMRd8iUfVuFjZk1j3IYkqClwUBxHvqf52PMNX-i_xLvsUr8Uoo75mPjinyHk6mqbbRDYrG5hzOktDUmoV6GBBu2Ep0/s1600/insta+2.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjM-kv2_NsoJ-I-E2b2lPIGhLfvcDsvosOmtMk9ZOt3tSKxmTaMsMRd8iUfVuFjZk1j3IYkqClwUBxHvqf52PMNX-i_xLvsUr8Uoo75mPjinyHk6mqbbRDYrG5hzOktDUmoV6GBBu2Ep0/s1600/insta+2.gif" imageanchor="1" style="clear: right; display: inline !important; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="393" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjM-kv2_NsoJ-I-E2b2lPIGhLfvcDsvosOmtMk9ZOt3tSKxmTaMsMRd8iUfVuFjZk1j3IYkqClwUBxHvqf52PMNX-i_xLvsUr8Uoo75mPjinyHk6mqbbRDYrG5hzOktDUmoV6GBBu2Ep0/s1600/insta+2.gif" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Twitter Feed</td></tr>
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<b>BRANDING</b><br />
Consistent Style<br />
To create a strong brand across all three texts we had to have a consistent style so that viewers could blatently see the link between all the 3 texts. We played off the simplicity of the track, going for a minimalist theme across what we created. The video is simple but strong and intense, in terms of movements, cuts and overall vibe.<br />
<iframe allowfullscreen="" frameborder="0" height="430" scrolling="no" src="//www.cincopa.com/media-platform/iframe.aspx?fid=AoBANPsVGfOd" width="700"></iframe><br />
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<i><span style="color: #999999;">The gallery shows a range of images from the video </span></i></div>
<div style="text-align: center;">
<i><span style="color: #999999;">with time codes showing the consistency of style in the video</span></i></div>
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The features on the website are also simplistic whilst still communicating all the necessary information and the same goes for the album cover. This idea of simple but effective is something unique to us and clearly consistent across all three texts. Further, in terms of colours the monochrome colouring can be seen across all three of our texts in different ways. The studio set ups for the music video were black and white and so were our costumes. The internal album artwork and other aspects of the album artwork are monochrome and the website features white text on a black background along with black and white in various other places- with the store only stocking monochrome merchandise.<br />
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<tr><td style="text-align: center;"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDXQ0xaRljWMPov67IXvifs7S97efrm1NU8u9qBLLWtib0V3jws0qvwm2Y6ef-By3G-Zbq1zG4D9K287GpAsqU-sMfm4TX49ZzJTnW4MiNVGAU5v_HWrbbJdaw0wx7RCyQmIfuCVkX4-UI/s1600/Slide1.jpg" style="margin-left: auto; margin-right: auto;" width="350" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Simple but effective </td></tr>
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<tr><td style="text-align: center;"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZJUDMBkrBuXStzCrO28XYfrOA1qkUxF3KUYsH-V7V5ZAQx-y1pX3P1KI_AVAUPO7_QyrdT9S-ey8BuM1RfizK1UizgeZSjJoLXsgaD_OoAlZhinv_FCv32L4hMZjZA59BPy5_LilPslOD/s1600/Slide1.jpg" style="margin-left: auto; margin-right: auto;" width="350" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Monochrome</td></tr>
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We also ensured that even minor things like the fonts were kept consistent. All pages of the website are in "Caudex" a plain sans-serif font. The font on the album cover is "Penault" which looks quite similar to the font used on the website but has an element of being handwritten which we liked.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdN6gTq2IbhZ-tKuGg670WhCLGjfTC2wbq4N0bZT4B7mXYfBpV5zIoVMHAOIHaOPnVYrp-qQrjRwhNYVeeRVQb9GAZxNVFoqJtGMcS3lUdCRhxFHUINWsFWoyAyl6vwbV2EoAIfdZiVUo/s1600/font.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="452" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdN6gTq2IbhZ-tKuGg670WhCLGjfTC2wbq4N0bZT4B7mXYfBpV5zIoVMHAOIHaOPnVYrp-qQrjRwhNYVeeRVQb9GAZxNVFoqJtGMcS3lUdCRhxFHUINWsFWoyAyl6vwbV2EoAIfdZiVUo/s1600/font.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Fonts</td></tr>
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The only colour used is those which are present in the forestry, this is again to maintain the minimalisim. Our layout on the website is very geometric using primarily squares and rectangles. This focuses the viewer on the content by framing what they look at.<br />
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<b>ICONOGRAPHY</b><br />
Iconography was really important with making our texts work together because not only would they connote the genre, they would also need to be recognisable and individual to NTLS.<br />
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FACIAL DOTS<br />
As previously mentioned in how we showcased their style, the facial dots can also work as iconography. In any text where the artists are seen, the dots on the face are also pictured.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYguxOvBhfMui99X_w3Tnd-vitU1nODoGMswDLSJ7oaOxJvyk0fnxoHkaJfIaMSKFvVBEjvqn0lxFtHCsqUner6ddKEgGQTp3akVuwmGa4NApUXE_nPlueC-i3snGYmicBqdlj7NxZ3Pc/s1600/twigs+hair.gif" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYguxOvBhfMui99X_w3Tnd-vitU1nODoGMswDLSJ7oaOxJvyk0fnxoHkaJfIaMSKFvVBEjvqn0lxFtHCsqUner6ddKEgGQTp3akVuwmGa4NApUXE_nPlueC-i3snGYmicBqdlj7NxZ3Pc/s1600/twigs+hair.gif" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">FKA Twigs dancers, both with her hair style</td></tr>
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Although for now they are only seen on the duo's face, in future videos this could be use for dancers just like twigs uses her unique hairstyles for her backup dancers.<br />
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When people see black and white dots on faces of fans or anywhere else, they will think of NTLS, the different positioning for male and female also really helps to push this.<br />
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Iconography like this will really help NTLS to be known outside their main fan base, the fact it is repeated across all three texts therefore strengthens this possibility.<br />
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MERGED FACIAL GRAPHIC<br />
<iframe allowfullscreen="" height="600px" mozallowfullscreen="" msallowfullscreen="" oallowfullscreen="" scrolling="no" src="https://www.examtime.com/en-GB/p/1856513-The-facial-graphic-is-effective-iconography-because-it--mind_maps?frame=true" style="border: 1px solid #ccc;" webkitallowfullscreen="" width="100%"></iframe><br />
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LOGO<br />
For our merchandise, we had to consider what the target audience would wear and what they like and so we looked for inspiration for what is already successful merchandise amongst Electro-Alternative artists.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYkjz6fGEmvLLFFeh08ygIMyCmHFLcund3madzqUD95DUV8D8sENNqgo_ZtlKedvPo5oyolcKuUReAJXvRAnCci7TYJcOpu9nfli07yS5ulEVMhimbqwvpnOLwvZW6ZVZqdItbtdOyzfg/s1600/sbtrkt+x+ntls.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="452" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYkjz6fGEmvLLFFeh08ygIMyCmHFLcund3madzqUD95DUV8D8sENNqgo_ZtlKedvPo5oyolcKuUReAJXvRAnCci7TYJcOpu9nfli07yS5ulEVMhimbqwvpnOLwvZW6ZVZqdItbtdOyzfg/s1600/sbtrkt+x+ntls.jpg" width="640" /></a></div>
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By altering the logo on the merchandise, either by enlarging, rotating or repeating the image we made the logo iconic. In high fashion brands, the logo is always looked at or remembered and so we thought by doing this on the merchandise, irrespective of whether it had been slightly altered, it would be recognisable to the band. Also, as the logo itself is very interesting, the target audience would buy the merchandise and so by them want to wear and buy it, it will promote the band itself.<br />
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<b>LOGO SATURATION</b><br />
The saturation of the logo across all three texts, not just the merchandise on the website, was essential in creating a symbol which was immediately associated with NTLS.<br />
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<iframe allowfullscreen="" height="600px" mozallowfullscreen="" msallowfullscreen="" oallowfullscreen="" scrolling="no" src="https://www.examtime.com/en-US/p/1865722-Untitled-mind_maps?frame=true" style="border: 1px solid #ccc;" webkitallowfullscreen="" width="100%"></iframe><br />
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<b>SYMBIOSIS</b><br />
SOCIAL MEDIA<br />
From looking at other sites such as Lewis Watsons, we saw that we could use social media as another way to market the brand. So, we created and posted regularly on a Twitter account. The instragram account was converged with Twitter and so our posts automatically were put on Twitter. The Instagram page was also embedded into the website GALLERY as a live feed so audiences could scroll through the pictures on the website, or they could go click the link and follow NTLS.<br />
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<tr><td style="text-align: center;"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYhUNZSR6Te7VVGXDizPVu70RNTqNopCE0ry4NzwWxbgTPGoo2dTuKbry0hawrxqr0DGjBDl6GVyuWuC8nWKtlB-jGMgaUmQiIwlghTvPRfV3q_nRkkCA17NIdiR4YZWHxx_rZcRm5wZU/s1600/twistagram.png" style="margin-left: auto; margin-right: auto;" width="350" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Instagram links posting to twitter</td></tr>
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<tr><td style="text-align: center;"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSp2s9Wlw9cifvXzL0tinAr3jD24bggSbzPdQKKP1d5yPW5whIhSxi9AOHXc0jktiR2_X1003XAHqGNBTj7FLDVzfknCbeJS2Lq93F5cSohLy4xEPZ5wdu-9VOxEPKFhCB3wvrn5ZHle8b/s1600/Untitled-1.jpg" style="margin-left: auto; margin-right: auto;" width="350" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Instagram embedded in the website</td></tr>
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We also created a Facebook page. This gave the opportunity for artists to see statuses or picture uploads from NTLS.<br />
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RADIO<br />
We wanted to link our artist to Radio 1 as the radio station usually interviews and works with alternative artists who are all about the music, similar to NTLS:<br />
<div style="text-align: center;">
Electronic Music on Radio 1</div>
<iframe frameborder="no" height="166" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/116620724&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%"></iframe><br />
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Interview with Alternative Artist on Radio 1</div>
<iframe frameborder="no" height="166" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/52655023&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%"></iframe><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQMTgN17mFNdOXP7XhUsCUxIsyIRK6jbM_TiDZ-bPZ8lhksqCxSc_UaC5znwUHbqHThVwvGXJbdYwmfn0ZeodrIlMxgqtU5AEeAhduqVbhKDnH6yttEio3VuWMBeKfIkFfu__URzfuTdc/s1600/live+lounge.PNG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="312" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQMTgN17mFNdOXP7XhUsCUxIsyIRK6jbM_TiDZ-bPZ8lhksqCxSc_UaC5znwUHbqHThVwvGXJbdYwmfn0ZeodrIlMxgqtU5AEeAhduqVbhKDnH6yttEio3VuWMBeKfIkFfu__URzfuTdc/s1600/live+lounge.PNG" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">NTLS BBC Radio 1 Live Lounge Website Ad</td></tr>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4NWuD6d0zGEhLnxHj6K-03AFEcg8t0fNjC_gNiZInVc0YXcg-YtwhRX9WF1ajuDvC9hPoeBcaITzePfWhqAdmhbJ31BlRg9kmkyTPTf9dWpGmy28IPVDFu08WTlkQ2I62C7FgTeZ_4DE/s1600/bbc+radio+1.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="489" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4NWuD6d0zGEhLnxHj6K-03AFEcg8t0fNjC_gNiZInVc0YXcg-YtwhRX9WF1ajuDvC9hPoeBcaITzePfWhqAdmhbJ31BlRg9kmkyTPTf9dWpGmy28IPVDFu08WTlkQ2I62C7FgTeZ_4DE/s1600/bbc+radio+1.png" width="870" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">BBC Radio 1 using their Facebook, Youtube, Instagram and Twitter pages to promote a live lounge appearence (read purple text). </td></tr>
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At the very start of the projet we identified our target, secondary and tertiary audience so we knew exactly who we were appealing to. </div>
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<b>USES AND GRATIFICATIONS</b><br />
We heavily referenced Blumler and Katz's Uses and Gratifications Theory when making our video as I've mentioned briefly above.<br />
Particularly with the narrative section we thought it would be good for "Personal identity" as people would be able to see their past relationships and even friendships in the narrative. They might even be envious of the relationship between the two actors. Electronic fans will definitely identify with the desire to dress unique and act cool and so admire or aspire to be like NTLS.<br />
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<tr><td style="text-align: center;"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguagS19qOaMdhOanrf6s4RY0tRJ3_vbRbfCHHls3X5VgP5FXyhf6t4FMouE5fHNlIE9O0zMarFPyzBUA7oYls7GEEoyYi515OcyU617HjOav43Bg2lY_TEwUo4_3W1MKGqsiSy5WiKp7Er/s1600/Screenshot+2015-01-16+21.18.23.png" style="margin-left: auto; margin-right: auto;" width="350" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Cute relationship</td></tr>
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<tr><td class="tr-caption" style="text-align: center;">Alternative look</td></tr>
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Another point we worked around was "Diversion." We purposely made the narrative very captivating and unique, particularly appealing to ages 16-24, so they could get lost in the story.<br />
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Stuart Halls theory of encoding and decoding reminds us that nothing has meaning when it is produced, it only has meaning when received by the consumer. This is why we ensured that at each stage of the project we gathered audience feedback to ensure we were creating products which would really come to life when finished due to their strong connection and specific appeal to our target audience.</div>
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<span style="color: purple; font-size: large;">RESEARCH AND PLANNING</span><br />
<b>DIGIPAK</b></div>
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We also introduced them to the possible idea of having a panoramic album cover and showed them the picture below as an example, then asked for some feedback</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiW5ZJUfqPmF5g4j2mvZbCMjlADc1zAnEpec_ReU0lq_u8dR7Y13OjLr19PCiJadUy8hg6EixSHGvZyHPpjocXr9QXpJAEk4M27oMdXJC8PIH9vD8T6brhyphenhyphenyMlMHzv137rhx2tX6bZjqQc/s1600/forest+pan.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiW5ZJUfqPmF5g4j2mvZbCMjlADc1zAnEpec_ReU0lq_u8dR7Y13OjLr19PCiJadUy8hg6EixSHGvZyHPpjocXr9QXpJAEk4M27oMdXJC8PIH9vD8T6brhyphenhyphenyMlMHzv137rhx2tX6bZjqQc/s1600/forest+pan.jpg" height="436" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Mock-Up of panoramic album cover idea</td></tr>
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Feedback from a member of our primary audience:<br />
<iframe frameborder="no" height="166" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/186344776&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%"></iframe>When informally asking various members of our secondary audience about the panorama idea, they thought the same thing as the member of our target audience in the recording, who thought we needed to show the artists faces clearly on the front panel. So, we then made some mock-ups of the front panel with a centrepiece graphic and showed them to members of our target audience in a focus group to see if they liked the idea </div>
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We received nothing but positive feedback and they also decided they preferred the circular design to the squares.</div>
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<b>WEBSITE</b><br />
After researching some Electronic/Alternative websites, we realised a lot of them based the website around the album cover. So, we drew up a page and developed it onWix to send to our target audience in a Facebook group to receive quick feedback</div>
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<td><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmhUPVShdGEwZXC2k3_VhUnsBdCiOI72YmbXJsmP6aPeSbGMAp9wJmZCqMsEf5ccGAJ6u8az1j13eGTukSewgnExftfc2RfxFnEe9oUmaN7lw7IutAWHciY6sgaR4wVL5Q74XgsMi4bZc/s1600/promoshot5.jpg" width="350" /></td>
<td><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdBiMxjfTRSSmh9wHRqE3aoQcTHKAUITeYSeFakMC4p7g7Z29gHH626cyW_G9Lr2drcgMC99GJGKZtK2XnpRXQSKWJ0BE5fFYRepKilsiwSh_dWxbLXdJpC0TN3YwxdBw-LMrvMsDkBD4/s1600/siteplan.png" width="350" /></td>
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They were really pleased that we were in-keeping with the idea of having an album cover similar to the website and so we thought we would definitely maintain and work around this idea in construction.<br />
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<b>MUSIC VIDEO</b><br />
To showcase the performance and narrative ideas we had began to think of, and to give an idea of how the video will look visually, we made an Animatic and Steal-O-Matic. We knew this would be helpful to us when it came to making the music video, but we also realised we could gather feedback on our ideas for the visuals and the structure of the entire video.<br />
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We set up mini-screenings of both to gather feedback from our target audience. They loved the Steal-O-Matic and thought the idea for VHS and HD would be a great unique selling point. This feedback really relieved us as we were worried the contrast was too confusing. The first thing a lot of people said was they wanted to see examples of what the archived footage would look like, as opposed to the black screen because it interrupts their suspension of disbelief, so we revised the animatic</div>
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Our target audience thought the overall structure was good but we should play with cuts and the music more to avoid it becoming "samey." This was useful advice which we would go on to remember in editing.<br />
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<span style="color: purple; font-size: large;">CONSTRUCTION</span><br />
<b>MUSIC VIDEO</b></div>
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Whilst we were making the video, we gathered feedback along the way to ensure we were producing something our target audience would like.<br />
Here is some feedback we gathered on our first cut from our target audience who initially watched the animatic:<br />
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From the two screenings above and notes we took down as they were reacting to the video, we gathered the following information:<br />
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<li>The VHS and HD footage really compliment each other and give the video a stylistic and edgy feel</li>
<li>The editing in the studio (with the snappy blinks and the flashes) looks great and futuristic, definitely connotes the genre. We should be mindful of the VHS footage as the cuts don't go with the music and its too noticeable and so creates a disjuncture between the track and the narrative when the narrative is meant to depict the song</li>
<li>The amount of VHS is too much. During "Sometimes I still need you" and the final section of the song, we should add more of the artists because primarily, thats who the audience are watching the video to see.</li>
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We were critiqued quite frequently on the narrative progression surrounding the couples relationship, saying that it was quite weak and didn't have a clear ending. To change this, we rearranged some VHS sequences to create a clear beginning middle and end. We also filmed an extra scene to conclude the video</div>
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<td><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9f0uPBOCOJWkNaulmnnQZOQU_5UNqm9QcV4CXvulr-g9nGlrHt0bGv2HMEDVAkqfM43fDDdzHXmRdt8-xUs_zMwsCuVUL_WhnqBDy6xu0Cx_LyoeuosbHtLZKl69cMlNqIaJTlpJOZ2sl/s1600/Screenshot+2015-01-17+11.34.03.png" width="350" /></td>
<td><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFP8O60YIhsuYm4jXexwehEnt3gVvlchdmCXjDsNY3EwC73b_pNbj38hXiqmQe46XeX36gpaM1sF4IqgeJBew_BAZ8_BFkvPDIR42AWp8t_oQZK9nYZqnJhW1YbnpYBwDVTfEINoJpA8tu/s1600/Screenshot+2015-01-17+11.34.39.png" width="350" /></td>
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<i>The final films that we shot after audience feedback</i></div>
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This feedback was really useful, we took it on board and re-edited. Then showed this to other members of our target audience
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(Please press play, after the blank the audience reactions resume at 00:41)<br />
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Getting this feedback on the performance and narrative was really great. It informed us that the audience were able to suspend their disbelief when watching the narrative and build up emotional connections with the characters in the story. They also liked the intensity and style of the performance and the unique editing.<br />
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<b>DIGIPAK</b><br />
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<tr><td style="text-align: center;"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9EnzcBEMd05c11Cr4xXPkx1XmQdQPdFZfPZVA9MOIYbIBojl9y9eBJuTYlp4CRNbVRLV8uqxlVO6zlMHi7lpYK_i7DkfFrJcf67q7FySabmdmFqiWbaxd1J8-qfneQAvOBrCK9mOuShS6/s1600/GROUP+5+ACTUAL+FINAL+ALBUM+COVER.jpg" style="margin-left: auto; margin-right: auto;" width="350" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Before Feedback</td></tr>
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<tr><td style="text-align: center;"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNe_Dq40y3_8i-oQ29y7GCbEeMMW8H7GcovhKrO3IDHC0GDfIxS6ROiU0_9NXvgqMnaQGpmUt_nLD6g93eb33w7nrXnuoUNJ0jnwWqlZG0E_mXYraaZkmZC79euLs3poOeIuIDVltOg2VF/s1600/5.jpg" style="margin-left: auto; margin-right: auto;" width="350" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">After feedback</td></tr>
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Initially, the internal DigiPak cover was what appears on the left. We informally showed this to members of our target audience and some avid CD collectors and they all pointed out that having LuLu on her own on the right hand side suggested she was more important and it would strengthen the brand image if we perhaps had the logo or maybe a picture of both of them on the right hand side. So, we made this change.<br />
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We were also advised by an avid CD collector, that it is typical of Digipaks to contain a QR code which when scanned will take you to the website. We thought this was a great idea and added it in as it also created even greater synergy between the platforms.<br />
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<tr><td style="text-align: center;"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_wXdIHRDTYMpyPukCBLTOma_tpvfaZ_xlHluKcLuA8NU7oZZNnnggs5H9V6xO-ZtrXcBpqNLZfc33glku148u1-KtVTsZWbgPaoAtlfkNKoiF5Rd0FABrXcfhm27S1xyxGvGwT47PvhGp/s1600/GROUP+5+FINALLL+jjLBUM.jpg" style="margin-left: auto; margin-right: auto;" width="350" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Before</td></tr>
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<tr><td style="text-align: center;"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVrnPVJWx-WS1ntVH7qji74bd2C6Gl1Rcgm-gxxMNykj97MmTe_HFq1Y7r3C5pDAWKSBYSbGVFkxmxfLNLKfyMIIa9AVPKpFnIjdhcyJOXJuMnbgsZePYvFUaqA0QDQ-lCnqnFV1PHaOhN/s1600/10933255_10203479587374304_397373342_n.jpg" style="margin-left: auto; margin-right: auto;" width="350" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">After</td></tr>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmZ29uADvGPPqAjZ8qk2LmWdfbIEPMQsqrk8rAgGl-zJeqRD1XTErX8oAWz0SZFg7cxy1_0rVqOkENel_v4scOuToKeoeZFDHprdxZ3p-DSJpdywtQ84ki-s2tnsKG8bV576C68ohC3D0/s1600/tour2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmZ29uADvGPPqAjZ8qk2LmWdfbIEPMQsqrk8rAgGl-zJeqRD1XTErX8oAWz0SZFg7cxy1_0rVqOkENel_v4scOuToKeoeZFDHprdxZ3p-DSJpdywtQ84ki-s2tnsKG8bV576C68ohC3D0/s1600/tour2.jpg" height="320" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF4jr2vf9xyAGcTsaVKo-iZoAmKTFGOG7vSbUmlxRhojD-nu4i_QUNFg2TYArb_DiSu8L0snsnq8Pf-mnfG2SowBpd_h8IXT52ObhIducCrgBLXqJF474fDLbQMXfKhO3xffWMNRf_N80/s1600/tour+page.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br /></a><b>WEBSITE</b><br />
We emailed the link to members of our target audience to flick through our first draft of the website and they returned with mostly positive feedback, just making two points on the tour page and contact page.<br />
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A lot of people thought the tour page was quite empty whilst also saying they would like a way to feel connected with the artist and know a little more about that they are doing. So we added a twitter feed and an advert for their BBC Radio 1 performance, which showed symbiosis with companies that our target audience could identify with.<br />
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<b><span style="color: purple; font-size: large;">EVALUATION</span></b><br />
<b>MUSIC VIDEO</b><br />
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<tr><td class="tr-caption" style="text-align: center;">A post Josh made which we shared onto our social media pages</td></tr>
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To gather feedback on the final product we used SurveyMonkey to gather some qualitative and quantitative audience feedback, posting it on our social media pages to prompt people to watch the video and respond - this was a great way of gathering feedback because it was anonymous so people were brutally honest.<br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;">The majority of the people we asked thought the video was clear and engaging</span></td></tr>
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<tr><td style="text-align: center;"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjAtPXe86jRqo8IFw2ASVM9kH5KJhVlvWBO8cIWGJETeX5yc66esEcYPz22LydO3-eZI0exqgdNk-i8W0RISoUGz8ta4RIt9G2rWOzEYbacbV4TwJv_Ie26DVPzsIkAOQYDzgRnMWdspWb/s1600/Screenshot+2015-01-17+14.25.20.png" height="261" style="margin-left: auto; margin-right: auto;" width="400" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;">It was extremely reassuring to see that 100% of those asked felt it fell under the alternative, electronic or the indie genre. Thisgave us confidence that we producing a video that truly reflected our genre</span></td></tr>
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We thought it would also be useful to gather feedback which wasn't just multiple choice in order to have some information wholly based off their opinion. For these questions the person would write in a text box and submit their answer and we had a very large range of replies.</div>
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From responses like "relationships can break down because people change as inidivudals..." and "the fragility of teenage relationships" we were able to conclude that the audience understood the narrative and the overarching theme of a declining relationship. </div>
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The answers for whether the video and presentation was professional/believable and if there was anything we would change ranged in length and we also received some really constructive criticism as shown above.</div>
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<span style="color: magenta;">PERFORMANCE</span><br />
In all circumstances the artists ad their image was believeable, however one respondent made a good point of if the artists looked older, it could have worked better. This was definitely something I agreed with when working to the strengths of the group for the efficiency of the project, it wasn't something we were able to do so I still feel we made the best of the situation.<br />
<span style="color: magenta;">NARRATIVE</span><br />
The narrative got some great feedback. Respondents loved the contrast between HD and VHS and really built up an attachment with the couple. However some thought the VHS was too static and disliked the lack of quality. Although, when I looked at the answers of the respondent who didn't like the VHS, it seems they aren't a fan of the Electronic/Alternative genre which explains why less conventional filming and editing styles aren't as welcomed by them.</div>
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<tr><td class="tr-caption" style="text-align: center;">Respondent who commented on video quality</td></tr>
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On a whole, I feel the music video gratified the audience. I feel as though they were able to identify with aspects of the relationship and hence why there were quite a lot of passionate responses to "what is the message behind the video." From the feedback it seems they loved the duo and thought they were really cool. From a stylistic perspective, using the actual VHS camera was a great choice but there is a lot of quality lost in certain shots which could have been avoided by just using a HD camera and editing carefully in post-production.<br />
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<b>DIGIPAK</b><br />
We held a mixed focus group with members of our primary, secondary and tertiary audience to gather some feedback on the Digipak. We had an overwhelmingly good response, below is an individual response from a member of each audience group:<br />
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<iframe frameborder="no" height="166" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/186712442&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%"></iframe><br />
<iframe frameborder="no" height="166" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/186698852&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%"></iframe>
<iframe frameborder="no" height="166" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/186709445&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%"></iframe>
We gathered from these interviews and the focus group overall that we had created a strong digipak which was synergistic with the other two texts. If we were to make any improvements and alterations, we could perhaps consider placing some lyrics from songs onto the cover.<br />
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<b>WEBSITE</b><br />
After we showed the focus group our album cover, we showed them the website. here are some individual responses from different members of each audience group:<br />
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<iframe frameborder="no" height="166" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/186712889&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%"></iframe>
<iframe frameborder="no" height="166" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/186698174&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%"></iframe><iframe frameborder="no" height="166" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/186708149&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%"></iframe>Overall, the feedback was really good. It seems having the "About" page was great as it brought the artist down to a relateable level which allowed the audience members to connect with them. They loved the style of the site and it's synergy with the other texts, The interactivity was also a plus as it meant the site was engaging. If any improvements were to be made, we could think into some more merchandise such as the merged face graphic on a bag or a t-shirt.<br />
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From gathering feedback throughout the project, I've really learnt the importance of it. Without referring back to the needs of the audience we would have made what we "thought" they were going to like as oppose to what they actually wanted to see. I think because of our constant feedback, we made three great texts which were spot on for our target audience and were also able to really appeal to members outside our target audience.</div>
Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-6287964501279007145.post-22673847387869066142015-01-05T11:14:00.000-08:002015-03-23T07:05:13.247-07:004. How did you use new media technologies in the construction and research, planning and evaluation stages<div class="separator" style="clear: both; text-align: center;">
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<b><span style="color: purple; font-size: large;">RESEARCH AND PLANNING</span></b><br />
For this stage of the project we used various social media and web tools to communicate with each other and to communicate our ideas.<br />
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Since we all have smartphones and Facebook profiles, we thought the easiest method of communicating as a group where we would all be notified was on a Facebook group chat and a private Facebook group. Facebook features like the "Seen" tool allowed us to know when different members of the group had received a message or seen a post so that if it came up that someone hadn't seen it we could personally notify them.<br />
We were also able to comment on the posts we put up which was useful if we were unable to give feedback in class times/meetings. It also allowed us to use our time more efficiently so we didn't have to discuss our opinions of things in real life, we could just comment<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnkkIIirrOAoQAPoxWEd7slFijZ9Q6zNuMUHhLkmGjw0UdKGyHkvmeZH58_EBg0gmxKBf5o99n3htaPhe7PX2sEqVlJBzR6NFqiju_V880E8pvu73k7if5qoTc1pOV0fg70NuzdMJBOkY/s1600/h1.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnkkIIirrOAoQAPoxWEd7slFijZ9Q6zNuMUHhLkmGjw0UdKGyHkvmeZH58_EBg0gmxKBf5o99n3htaPhe7PX2sEqVlJBzR6NFqiju_V880E8pvu73k7if5qoTc1pOV0fg70NuzdMJBOkY/s1600/h1.jpg" height="320" width="179" /></a></td></tr>
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<td>We also downloaded an app called "Hangouts" which allowed us to have video conferences outside school time. We developed a lot of different ideas for the project through this, as influences and ideas we would find when we were at home could instantly be discussed in a Hangouts session. The most useful feature of Hangouts is since it is a part of Google and not separate video software, apps like YouTube are embedded into the program and so showing each other different videos during the session was easy.</td></tr>
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<tr><td class="tr-caption" style="text-align: center;">YouTube playlist of influences</td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeBprIFb3Kkg-6wFGJKE2vHjsRr7h5XSsnU96v_TyGRJeKCjav-61BU5gdRIH97WBAoNsfeRAViziUvL-Qn3CJWExwiM0875zJcmdtr20d5Jdj8AyZG2CCjBqwzXX5-ByQ0Qom4zncteY/s1600/influences.gif" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeBprIFb3Kkg-6wFGJKE2vHjsRr7h5XSsnU96v_TyGRJeKCjav-61BU5gdRIH97WBAoNsfeRAViziUvL-Qn3CJWExwiM0875zJcmdtr20d5Jdj8AyZG2CCjBqwzXX5-ByQ0Qom4zncteY/s1600/influences.gif" height="225" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Clips from YouTube videos we made into our Steal-O-Matic</td></tr>
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YouTube was incredibly useful for finding and sharing influences. Instead of sharing a list of links on an external platform, we were able to make a playlist where we added videos that any of us could access easily. This also meant all the influences for the Steal-O-Matic were in one place so we could all easily access them when editing it.</div>
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Pinterest was also really helpful in sharing makeup, costume, style and location influences. It was a really clear visual log of our ideas.</div>
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Our mobiles phones made all of this a lot easier. Luckily, we all have smartphones so we were constantly able to access the apps we were using like Pinterest, Youtube, Hangouts and Facebook. Also using basic mobile functions like texting and calling we were able to constantly be in contact with each other and I personally used my phone to set reminders on my phone as to when my meetings were to keep me organised.</div>
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<b><span style="color: purple;">PRODUCTION</span></b></div>
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<span style="color: magenta;">CANON 5D Mini</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrFnp9E9aN8PKIRFi3dHYGTfyjm-4teTBh3CO0h3hP-djXcEJkfHty9BYCKzCIM66joqol9PyW4w4L6u5lH0KodmNLcuMXmKd7nf25ZMDqOcutzR_QZsCjca6aZvN78nTnVxSzoMYiQ-k/s1600/5d.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrFnp9E9aN8PKIRFi3dHYGTfyjm-4teTBh3CO0h3hP-djXcEJkfHty9BYCKzCIM66joqol9PyW4w4L6u5lH0KodmNLcuMXmKd7nf25ZMDqOcutzR_QZsCjca6aZvN78nTnVxSzoMYiQ-k/s1600/5d.jpg" height="254" width="640" /></a></div>
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The Canon 5D Mini was the camera we used to record the studio footage as it produced high quality, professional looking footage; recording in 1920 x 1080 with a 16:9 aspect ration and so producing very HD footage. This was useful as it eliminated any worries about the actual footage looking amateur. On this camera we could manually change settings like the ISO and exposure. This was a massive help to us as it made it easier to create the infinity white background that we needed. We linked the camera output to a TV Screen which was really useful because it allowed us to all watch playback instead of crowding around the camera and allowed us to spot things in the shot which we weren't happy with that may have been too small to see on the camera screen.</div>
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<span style="color: purple;">HONESTECH RECORDING SOFTWARE</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiXza20V2EVhtF2Gu1HyzlhUA4swbryTCReYcBIpG5lcR1_lJdmT7YeqeUcvxriFpLB9lOtST8K85uPZYenmkDUqqNYZvvKBEmcQTLAMz6JGS6LFmuwC0Nc68uDh_b5ftXWGcNV2oa5Vo/s1600/honestech+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiXza20V2EVhtF2Gu1HyzlhUA4swbryTCReYcBIpG5lcR1_lJdmT7YeqeUcvxriFpLB9lOtST8K85uPZYenmkDUqqNYZvvKBEmcQTLAMz6JGS6LFmuwC0Nc68uDh_b5ftXWGcNV2oa5Vo/s1600/honestech+1.png" height="448" width="640" /></a></div>
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<span style="color: magenta;">LEAPFROG LIGHTING DESK</span></div>
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<tr><td style="text-align: center;"><img src="http://www.solarisnetwork.com/product_listings/25177/40005253_xlarge.jpg" height="297" style="margin-left: auto; margin-right: auto;" width="400" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Leapfrog Lighting Desk</td></tr>
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<tr><td style="text-align: center;"><img height="400" src="https://scontent-a-lhr.xx.fbcdn.net/hphotos-xpa1/v/t1.0-9/10153625_846402598715611_8947512711536597782_n.jpg?oh=4c59f495ba72b91effa2b3c597fa1814&oe=5567C3AF" style="margin-left: auto; margin-right: auto;" width="300" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Me operating the lighting desk</td></tr>
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We were taught to use the Leapfrog Lighting Desk in the studio because it created a professional look. The desk controlled all of the 1000K studio lights which we could change depending on the look we were trying to achieve. Our lighting sets were easy to create and save and only needed to be tweaked slightly during the individual shots to what compliment Josh and I's skin tones best. Our main problem with the lighting was having to reposition the rigs before each shoot so the light was falling on the right places. This did take up a lot of our time but was just something we had to do.</div>
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<span style="color: magenta;">MOBILE PHONES</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRziETiGUZvDD4Mv5EFScvS-zot5CZr9a9zzBQJJEceZo2VRc3Xdj_MqGW7wWlDlvZUBwguOmwO4pSTGxh8dok5HTvlL_QlPSiIzkmoQXuYo09BSjiCTuqTltIy8LnFXwtwFLeZSwnZXM/s1600/social+phone.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: left;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRziETiGUZvDD4Mv5EFScvS-zot5CZr9a9zzBQJJEceZo2VRc3Xdj_MqGW7wWlDlvZUBwguOmwO4pSTGxh8dok5HTvlL_QlPSiIzkmoQXuYo09BSjiCTuqTltIy8LnFXwtwFLeZSwnZXM/s1600/social+phone.jpg" height="320" width="178" /></a></div>
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Having technologically converged smart phones was really helpful in capturing evidence as we could take videos and pictures at any time and then send them to each other over text or using a social media app. We even used our phones to access shoot boards VIA email and schedules which meant less to carry on external shoots.</div>
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<span style="color: purple; font-size: large;"><b>POST-PRODUCTION</b></span></div>
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<span style="color: magenta;">ADOBE PREMIER PRO</span></div>
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When we were editing our final footage we used the Adobe Premiere Pro software. This came with a lot of benefits</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4zL8CVtdEFte-s8dQWY8jPzCXCOoBF2cTFfFpJbp3babi0WiSIly1jtIlwdjq6_y9-Si6o9AVtb7Db5nWux4s4HJvyVtnT8hoEM_vcxSzjvDO8SSuaZipkp7KAjAEX0TFD44dWNWCFC4/s1600/adobe+prem+pro.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4zL8CVtdEFte-s8dQWY8jPzCXCOoBF2cTFfFpJbp3babi0WiSIly1jtIlwdjq6_y9-Si6o9AVtb7Db5nWux4s4HJvyVtnT8hoEM_vcxSzjvDO8SSuaZipkp7KAjAEX0TFD44dWNWCFC4/s1600/adobe+prem+pro.png" height="506" width="900" /></a></div>
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<span style="color: magenta;">ADOBE AFTER EFFECTS</span></div>
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Initially we had no plans to use After Effects but after being able to grade some of the footage we had no choice but to. This was because some shots were too over exposed and so when we would alter one aspect it would completely distort another aspect.</div>
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<td><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYTH_EnVTxR6XirT8g953EoWxGFO-LNy1kwf4XBDeNNfDyh5_pZhUUq1q81O1vKHHQH0cJeOo1y9RK3qnCJ6eBUs6EphyVAk2xruFzFVoQS6Nf3HakTdCXZShKhtileiR4cjAdW9US3w03/s1600/Colour+finesse.JPG" width="350" /></td>
<td><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjySI7fb3uy-cL0SkzyDvcXxSMaKrMrfPngy1uY_xAOW0gipWvdTJQHadNl4jUHzWaNUK28fJzbrdf3U0leUlNwE19I5e18TCGnd3rgrQB7YHCEdQztGOcpHa2wtu3y0SAPC_KvTwpwa691/s1600/Colour+Finesse+interface.JPG" width="350" /></td>
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<span style="color: magenta;">ADOBE PHOTOSHOP</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjg66LfWTd1o2lLfYFeKpakG8e4NqylZ0bOSBrnum1Jn6yx6_Q2cw6H6RZHbvXXdSI8gsLg1DQvNZZpUxStxpb9uGcT4Apq_hn3CtbC1s-DCU5vvYFr0g_SqzX9lysGPRi7Y_yqpQL0EL8/s1600/adobe+photoshop.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: left;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjg66LfWTd1o2lLfYFeKpakG8e4NqylZ0bOSBrnum1Jn6yx6_Q2cw6H6RZHbvXXdSI8gsLg1DQvNZZpUxStxpb9uGcT4Apq_hn3CtbC1s-DCU5vvYFr0g_SqzX9lysGPRi7Y_yqpQL0EL8/s1600/adobe+photoshop.png" height="320" width="320" /></a></div>
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Most of our album cover was designed on Adobe Photoshop as there was a vast amount of editing and layering that was involved in putting all the components together. Our main graphic was very difficult to make, as multiple photographs needed to be used and a clipping mask needed to be created in order to use various sections of each photo.</div>
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Photoshop was very useful for editing all the promo shots that we took. The lighting in the studio overall didn't change much but due to aspects like re-positioning lights and making slight alterations each shoot day, things like contrast, saturation and brightness had to constantly be tweaked which was time consuming but easy to do on Photoshop. A lot of the studio photos had a line across the back of the photos which showed where the curtains hit the floor so in a lot of them we had to spend time editing this out to maintain the infinity effect. Also, Photoshop made it very easy to add the NTLS logo onto the images of the merchandise that we put on the store.</div>
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<tr><td style="text-align: center;"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiItV-ladcUYXBxXUXVHyz7gLXYNKdZudp44PmyKjlCzPW2eyEi2NMog4rT5tyx4IaiEIC9kfvuoBaNC7jL5ikb0up64Iw3OUD206qREiZiC3saYwTE6Dc0NEbS9Lj64JLzHYiBUUoAY5vb/s1600/Screenshot+2015-01-18+15.27.37.png" style="margin-left: auto; margin-right: auto;" width="350" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The black jumper we used from H&M</td></tr>
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<tr><td style="text-align: center;"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKQ2QVxVXgxyFwNa-9aKV8AqYyHzgFeMagvG9xmjbZbeifVg03z59al9qF99ertLdmMhRobPjj0I_vGdGNSZsdjiw6aEuYHvwHwTqGyz6ySHjQr7N-pG6h65cExMIof3n_r6eeRzZ4STYh/s1600/Screenshot+2015-01-18+15.30.23.png" style="margin-left: auto; margin-right: auto;" width="350" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The Photoshopped Logo</td></tr>
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<span style="color: magenta;">ADOBE ILLUSTRATOR</span></div>
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The NTLS logo was hand drawn and so we needed to transfer it to a digital format that could be replicated on all our products. So, we scanned the image and opened it on illustrator. Here, we used a tool which digitised the image by tracing around it, this allowed us to edit it further. We then neated the edges and made the lines more straight.</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuatZbKqhlnLoJwHS9pCb1IV2lJy0UFmdLnX5RP-HTKbHyCtY8Jlo248M_d9knw5oracQ38ee-eaFQJvhVBDfHhU2kjgwOI7QQmyM63isSwR4xQxFKtw_JkYgOCHCdl0BnyqFfmRP6XUc/s1600/adobe+illustrator.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuatZbKqhlnLoJwHS9pCb1IV2lJy0UFmdLnX5RP-HTKbHyCtY8Jlo248M_d9knw5oracQ38ee-eaFQJvhVBDfHhU2kjgwOI7QQmyM63isSwR4xQxFKtw_JkYgOCHCdl0BnyqFfmRP6XUc/s1600/adobe+illustrator.png" height="475" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">How we used illustrator</td></tr>
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<span style="color: magenta;">WIX</span></div>
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The Wix website making tool was extremely helpful in creating the mock website. It was ideal of us to use as it didn't require HTML which would have been difficult to learn to the standard we needed to, in such a short period of time. The only issue with WIX is that since we had to use the sites preset widgets and apps, opportunities to maximize our creativity were limited. However, it made adding widgets like the instagram and twitter feeds very simple as on another software we would have had to learn the coding for how to do so.</div>
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<span style="color: purple; font-size: large;"><b>EVALUATION</b></span></div>
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<span style="color: magenta;">Mobile Phones and Webtools</span></div>
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<iframe frameborder="no" height="166" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/186252098&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%"></iframe></div>
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<span style="color: magenta;">Camstudio:</span></div>
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<span style="color: magenta;">GifYoutube:</span></div>
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<span style="color: purple;">Examtime</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWh4LIiWCPy6t0aFaf3gpnz4pZx6oZrFM5H505-tKv0_CAj32tXAs-0A-H9um-Tm1ToLi7SqH7HHT7oKTC3LcBSCNBXZZH0X4VEml6liguOk7NWuDUDoJY3xhPZCuIEUWzuq4Y_nYgZYc/s1600/examtime.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWh4LIiWCPy6t0aFaf3gpnz4pZx6oZrFM5H505-tKv0_CAj32tXAs-0A-H9um-Tm1ToLi7SqH7HHT7oKTC3LcBSCNBXZZH0X4VEml6liguOk7NWuDUDoJY3xhPZCuIEUWzuq4Y_nYgZYc/s1600/examtime.PNG" height="332" width="640" /></a></div>
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Examtime is an online tool which allows you to build mind maps, flash cards, quizzes and notes for free namely to be used for revision. However, I found the mindmap option very useful when presenting pictures and text in my evaluation which all linked together. It was my alternative to using something like Paint which allows text and images but doesn't support the GIF format like Examtime does.</div>
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<span style="font-size: large;"><b>Blogger</b></span></div>
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The final and most crucial new media technology I have used to aid me throughout his entire project was Blogger. Using Blogger as a hub I could live-post in a diary-style way with the opportunity to embed lots of external web-tools to present findings in a number of ways. Blogger is also available as an app on my smartphone which made documenting minutes from group meetings even easier. The only pitfall was without internet access it is impossible to access Blogger. This was never directly a problem however sometimes my own internet connection at home would cut out before I had the opportunity to post something and I would lose work. Luckily, this only happened on a couple occasions. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhZswVzRh5xRPD6tFieb5yMIF5y9K10OdnG3YM_ArefCBXcNVOORjTEdbT5nMEaVIRgIfriLUEoMyBy4NPAL9JGY3AeTA-Zr1u5fAwyyh9aNZiBAvSEXPDv2Hj1FxR0BJ4VWRgBRsaYpM/s1600/BLOG+ALBUM+COVER+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhZswVzRh5xRPD6tFieb5yMIF5y9K10OdnG3YM_ArefCBXcNVOORjTEdbT5nMEaVIRgIfriLUEoMyBy4NPAL9JGY3AeTA-Zr1u5fAwyyh9aNZiBAvSEXPDv2Hj1FxR0BJ4VWRgBRsaYpM/s1600/BLOG+ALBUM+COVER+2.jpg" height="280" width="320" /></a></div>
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For the final album cover, everything pretty much remained the same. We only made small tweaks like increasing the contrast so the facial graphic to make it stand out more from the background,<br />On the inside cover however (top picture) we changed the image to one we felt represented the artists better,Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-6287964501279007145.post-2543511345759060142014-12-19T12:03:00.000-08:002014-12-19T12:03:20.497-08:00Album Cover: Development<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSzVrdLKTBcIxoavftYsWWoHYAmIGJga9n6eAq_beeHzYqHfJu6e4lT7EwCc0_tk1FNewTxuA0VnTBYKCUCoSyROZ0_QWCm1JuRaUpuCJiV-MtkXV7XMlLNCxuNLpdOXVLvNNLTnJu2YE/s1600/GROUP+5+FINALLL+ALBUM.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSzVrdLKTBcIxoavftYsWWoHYAmIGJga9n6eAq_beeHzYqHfJu6e4lT7EwCc0_tk1FNewTxuA0VnTBYKCUCoSyROZ0_QWCm1JuRaUpuCJiV-MtkXV7XMlLNCxuNLpdOXVLvNNLTnJu2YE/s1600/GROUP+5+FINALLL+ALBUM.jpg" height="320" width="300" /></a></div>
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Finally, we had put together everything we had for the album cover and made a front cover graphic which we liked and which we felt created a very strong band image.</div>
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The only thing that needed changing was me on my own on the inside cover as it emphasised me more than Josh. Our teacher also suggested adding features to the back which increased opportunities of audience interactivity, however apart from that, we were done.</div>
<br />Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-6287964501279007145.post-27803080903388893702014-12-19T11:56:00.002-08:002015-01-03T16:13:48.479-08:00Website: Final Development 3As we had completed our On Location Promo shoot, we were able to replace the stock background image on the website with one we had taken and edited on Photoshop.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtjeygT31MVKPzCuVgK_usbE53cvhGeK3KOy2Wj4LZVxSAFkI1htftcm8IrAy4FPWYKQcj20mXXL4b1nNIfLms5aD30meEMyKC5QPlLn4V_g3sQVd_FWxtGDdnyODffjqiNCINF04FAi8/s1600/photoshop.PNG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtjeygT31MVKPzCuVgK_usbE53cvhGeK3KOy2Wj4LZVxSAFkI1htftcm8IrAy4FPWYKQcj20mXXL4b1nNIfLms5aD30meEMyKC5QPlLn4V_g3sQVd_FWxtGDdnyODffjqiNCINF04FAi8/s1600/photoshop.PNG" height="213" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Background shot from Promo Shoot</td></tr>
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After we placed this image, we realised the logo we created was no longer visible. To combat this, we white airbrushed the top left hand corner of the image before we layered the logo to ensure it stood out whilst staying in a fixed position if someone was scrolling.<br />
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Next, we used the completed merged face graphic and added that to the homepage, adding a click-able link which would take the viewer to the album cover and so making the page overall more attractive.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaqRQ3DcDga6ux0-YNe5Nj6EI7zqIo4z0jscY8n9zXTMrqjWV-_DU07RT0VFTJCZZr3e6lsA6V_ZSK3YlNy5W810ElPWcdkwz-Cw2cZT9T2hLj2CjRF8OmRb1U6s2sh0QEcVhXjspH-HM/s1600/centerpiece.PNG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaqRQ3DcDga6ux0-YNe5Nj6EI7zqIo4z0jscY8n9zXTMrqjWV-_DU07RT0VFTJCZZr3e6lsA6V_ZSK3YlNy5W810ElPWcdkwz-Cw2cZT9T2hLj2CjRF8OmRb1U6s2sh0QEcVhXjspH-HM/s1600/centerpiece.PNG" height="142" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Homepage with Graphic</td></tr>
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We thought it was important to offer the audience all the information about the artist on the website without having to Google Search or look on Twitter, so we added a tour dates page. This showed a list of date, venues when and where they were playing - with an interactive link to Ticketmaster, to make purchasing the ticket easier. To liven up the page we added a picture of the artist, with a link to their live twitter feed to strengthen the link between audience and artist. </div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMrduc0Da-YV34Z-lImd9Pwy_iK5TVRCDcmeUM-CvZSKtkiicvJvxJVolTe9MN6X0YZGk5otbde_iNowRQeX3qffFP-XQT5yCaz80KN9wXL1lRZX2ct9ejRD6SWH9bE4esgjKntIv4MUI/s1600/tour+page.PNG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMrduc0Da-YV34Z-lImd9Pwy_iK5TVRCDcmeUM-CvZSKtkiicvJvxJVolTe9MN6X0YZGk5otbde_iNowRQeX3qffFP-XQT5yCaz80KN9wXL1lRZX2ct9ejRD6SWH9bE4esgjKntIv4MUI/s1600/tour+page.PNG" height="236" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Tour dates page</td></tr>
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For the final part of our website, we wanted to ensure that there was always a means of staying connected with the artist- so we added the Contact page for any enquires or just personal messages. We thought this would be the ideal page to add some information about Red Pigeon Records, to show where to find them and just to give them some credit in general.</div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF8bV8oFTULPFw7r84Mch3q3dYxXSgSTR50VNkZxo579_5RNJN3aMXRtSTR1OVMuAHE-rJBf7RuoQAky9kGic2YidIi1nqJyT1ucf4XWEYD_Q4pmxRgYv2kSgxMLZ46bHHeUCZYbkAo40/s1600/contact+us+page.PNG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF8bV8oFTULPFw7r84Mch3q3dYxXSgSTR50VNkZxo579_5RNJN3aMXRtSTR1OVMuAHE-rJBf7RuoQAky9kGic2YidIi1nqJyT1ucf4XWEYD_Q4pmxRgYv2kSgxMLZ46bHHeUCZYbkAo40/s1600/contact+us+page.PNG" height="230" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Contact us page</td></tr>
</tbody></table>
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This is a final walkthrough of the completed site:</div>
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/OllUjH2A_WA?list=UUHIMPS0QKQEO8MFUG-1jmgw" width="560"></iframe>Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-6287964501279007145.post-90154119142421369932014-12-19T11:55:00.000-08:002014-12-19T11:55:00.828-08:00Album Cover: Further Developments<div class="separator" style="clear: both; text-align: left;">
Initially, the dotted graphic wasn't working so we just placed the NTLS logo on the front cover and started to make the rest of the album.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhArDb3p_0blSiQGREQReg2Wv23kFfBdpvQzjc9cjlZmnWKha_q2ae6_PcmTN5SWom-CcKj77Hn0hxT1E3C1HySXTHZUUXB65bCLB5LSGtMS9ccpWqKW9yAQttM_FsgGZ1ZjCoo74RTtZU/s1600/4+page+digi.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhArDb3p_0blSiQGREQReg2Wv23kFfBdpvQzjc9cjlZmnWKha_q2ae6_PcmTN5SWom-CcKj77Hn0hxT1E3C1HySXTHZUUXB65bCLB5LSGtMS9ccpWqKW9yAQttM_FsgGZ1ZjCoo74RTtZU/s1600/4+page+digi.png" height="320" width="302" /></a></div>
We didn't ever have time to take the lightscribing picture, so we had to edit some of the promo shots we took and use them instead.<br />
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<span style="text-align: center;">The only issue with using the promo shots on the inside was that we did had intended to have a black on white and white on black image of the artists, except couldn't find a good enough image with both of the artists on the white background, so instead went for on of Vivian on her own. The issue with this was that it was confusing for people to see the female artist on her own, due to how the image had been created for all other aspects of the project.</span>Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-6287964501279007145.post-27511389277863324342014-12-19T11:44:00.001-08:002014-12-19T11:44:23.636-08:00Album Cover: DevelopmentsWe had various components for the album cover which we decided would best be made individually<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghrysKziDxe3TErlpQaGIGeR3TooUCwOY56bkmP-ISFiKZo4ryTrHCTb8h3IpBPuCSDjxGAJ-8nk4qiUx5DQI7hvsh-__jyJ9OAecTVUkeTzKQnyLjKH2lriBSwDYjYDu9wLvyMulf2D4/s1600/graphic+1.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghrysKziDxe3TErlpQaGIGeR3TooUCwOY56bkmP-ISFiKZo4ryTrHCTb8h3IpBPuCSDjxGAJ-8nk4qiUx5DQI7hvsh-__jyJ9OAecTVUkeTzKQnyLjKH2lriBSwDYjYDu9wLvyMulf2D4/s1600/graphic+1.JPG" height="306" width="320" /></a></div>
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The image on the left is the main graphic and was easiest to make on PhotoShop because it was made of quite a few layers.<br />
Getting the ratio of face was crucial so it didn't make one artist look more important than the other.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_hhv9impcAwfBFbQmROd7vQJ9dklFSICw6PvQhYNvmZit2ZwMN1Jw-4Xbis1Cz4t_-WS7egE2KYkpHqlo1Qsy0XFuEh1w63YO68_JMoyACB9-9S14vOfziUf5NwXlVxKRfiRZXrMjrJw/s1600/NTLS.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_hhv9impcAwfBFbQmROd7vQJ9dklFSICw6PvQhYNvmZit2ZwMN1Jw-4Xbis1Cz4t_-WS7egE2KYkpHqlo1Qsy0XFuEh1w63YO68_JMoyACB9-9S14vOfziUf5NwXlVxKRfiRZXrMjrJw/s1600/NTLS.png" height="261" width="320" /></a></div>
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We all decided on the idea of NTLS written within a leaf and so Josh drew it up. The image on the left was produced after a drawing was scanned in and edited on Adobe Illustrator. The black areas of the image were isolated and the edges of the original drawing were neated using a pen tool to thicken certain lines<br />
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With these components completed it was a lot easier to proceed into making the rest of the album.Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-6287964501279007145.post-46018412254083024872014-12-19T11:23:00.003-08:002014-12-19T11:23:51.589-08:00Website: Second DevelopmentsWe started to look a bit further into the layout of the website.<br />
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The 1975 had a really cool way of laying out their social media links so we tried to apply this to our own site, however we chose to use the square icon design instead of the circular one and white icons instead of black as they will stand out more against the forest background.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4VfUq7q03qgFBgxBgzF7hY1gca5hVeaCN98f1PbJWhvHHuTjxQVM7zn0malFCnppEyA8dXK95nza38RHItyftRmOEe1TX8k9A1H_AscHo4iL-mp70KO7Eei-ORgMRRTFJXqacCxS121U/s1600/Screen+shot+2014-12-17+at+21.15.06.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4VfUq7q03qgFBgxBgzF7hY1gca5hVeaCN98f1PbJWhvHHuTjxQVM7zn0malFCnppEyA8dXK95nza38RHItyftRmOEe1TX8k9A1H_AscHo4iL-mp70KO7Eei-ORgMRRTFJXqacCxS121U/s1600/Screen+shot+2014-12-17+at+21.15.06.png" height="117" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWBI6_A09PCsc2uQv5nsAqYlDK95jvCdN0rEXbTMHUzmgfrvRzTuhSzGvCZ19F2w2BJGSZvGCwVhEBmnqaoz898l2cEIXxQ9FOLB2GRnM5OH0u_usion5sSuANQ_5WCC_YV7a16o1nHe0/s1600/Capture1+(1).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWBI6_A09PCsc2uQv5nsAqYlDK95jvCdN0rEXbTMHUzmgfrvRzTuhSzGvCZ19F2w2BJGSZvGCwVhEBmnqaoz898l2cEIXxQ9FOLB2GRnM5OH0u_usion5sSuANQ_5WCC_YV7a16o1nHe0/s1600/Capture1+(1).png" height="70" width="320" /></a></div>
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With some of the pictures from the promo shoot, we decided to create the 'About' page for the artists. We inserted buttons with the artists name on them next to the pictures of them. This lead to a page with a short bio for each of them which I wrote and a link to the twitter feed to allow the audience to keep up with the artist and use the website more interactively.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhU1NYQAEvbT1ZD6wLzDpOUiRR_u_llpnPiasV2OsktXSUh0LKz7YzurtddNBhPxDQ-wqYI3wPOsT8ANNuNIMIPynIGjHVCLZhLayWDFShxd_iw6AF4DuoZQ7KYTGgQQARjLsw_leXMURo/s1600/Capture+3.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhU1NYQAEvbT1ZD6wLzDpOUiRR_u_llpnPiasV2OsktXSUh0LKz7YzurtddNBhPxDQ-wqYI3wPOsT8ANNuNIMIPynIGjHVCLZhLayWDFShxd_iw6AF4DuoZQ7KYTGgQQARjLsw_leXMURo/s1600/Capture+3.PNG" height="150" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7AZQDwPuBZpY1MKJkbeXuGatCpyynnOWZZQIgiceh7nzmnZd8sMrQOirf9m-KQ3340bubwmsoqVhgpdCBKGR7YEji5cJxES5jzfWLBhJEXHikMT46S3crV0hJ18zL1IZlHA737r4XIZA/s1600/capture+5.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7AZQDwPuBZpY1MKJkbeXuGatCpyynnOWZZQIgiceh7nzmnZd8sMrQOirf9m-KQ3340bubwmsoqVhgpdCBKGR7YEji5cJxES5jzfWLBhJEXHikMT46S3crV0hJ18zL1IZlHA737r4XIZA/s1600/capture+5.PNG" height="158" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP8o0kHHucODo3j4ImLuxVmN-eR-oQIkj1WHsLPwkReUJTQce1dNrj4I89LKZKx7I1Kt25VHlKvPmy5OZvkvjFitdExA3TdIOaqhso9L0kadefOkqmnbxY78IpVLZ8gqignYhQduXI4ko/s1600/Capture+4.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP8o0kHHucODo3j4ImLuxVmN-eR-oQIkj1WHsLPwkReUJTQce1dNrj4I89LKZKx7I1Kt25VHlKvPmy5OZvkvjFitdExA3TdIOaqhso9L0kadefOkqmnbxY78IpVLZ8gqignYhQduXI4ko/s1600/Capture+4.PNG" height="156" width="320" /></a></div>
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<br />Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-6287964501279007145.post-86920210492777061412014-12-18T18:40:00.001-08:002014-12-19T10:19:48.501-08:00Post Production: Editing To make the editing process a lot faster for the rest of the group, Josh decided to sync all the videos to the edited track to make clips a lot easier to drag onto the editing timeline for the final product. We were really lucky that Josh did this as it meant the entire editing process was a lot smoother and more efficient.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEittv0hTKc80rGuVePKFlC9SqbyqUgQtMbKMwzzwSPUOyGfTzqwhsY7syzkan_-ikFoTqVFGjQtkPQvGJuGLtSpZIcRpoG6TwiRLiJih_J6XycTK81y4CkNLrzlVvGlsT_lEWmVfQqUUEs/s1600/Edit+Style+1.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEittv0hTKc80rGuVePKFlC9SqbyqUgQtMbKMwzzwSPUOyGfTzqwhsY7syzkan_-ikFoTqVFGjQtkPQvGJuGLtSpZIcRpoG6TwiRLiJih_J6XycTK81y4CkNLrzlVvGlsT_lEWmVfQqUUEs/s1600/Edit+Style+1.JPG" height="172" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Synced Videos</td></tr>
</tbody></table>
Working to the strengths of the group as mentioned before, Josh and I mainly took charge of the editing, however we consulted Louis and Seb before making any big decisions which would heavily affect the look of the video.<br />
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We used alternative layers, this was useful because:<br />
<ul>
<li>It made rearranging shots easier</li>
<li>It made it clearer that the shots were linked</li>
<li>It made it easier to alter cut away points for each shot</li>
</ul>
<div>
Carol Vernallis heavily influenced our editing technique. Our cut away points were heavily controlled by the beats in the song, referencing her theory of editing and also her ideas on creating a relationship between the lyrics and the video. Also we loved her idea of challenging the audiences expectations so we changed from black on white to white on black shots frequently - this was also effective for us as it added another dimension to our simplistic idea.</div>
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<iframe allowfullscreen="" frameborder="0" height="360" src="//www.youtube.com/embed/RFbme0IiC8M" width="639"></iframe><br />
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Other ways we challenged the audiences expectations through our editing was through graphic matches, defying the 30 degree rule and extreme pace changes in our editing:<br />
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<img height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6BnobHSFZBa10JI3ziQcgFJ_mYA1xaWM5qIzD6iik-1BPgog4QQjSom0mb2WZS-Uw8CbTuY5US6I9G1J_UBq_YnZ6FFV0CTKam8QE2WMdwND1LyjFKkEjnBcHnE7yhdX5Zdx_UdZa91dB/s200/gif3.gif" width="200" /><img height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWCdExuAvWx5LpWWkJ3I5WAz4L6nUJw3kSy1id_rRDGX1yMshl-uK2tJvgblvbDy03W86YJfh4OovZCVcvFd_ZJF8X8TYo7ysJxXN58q6cx0sxI3Zv3JSaMv1dYDeoBkh12K4luvZRErHK/s200/gif+34.gif" width="200" /><img height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTNjPqnoenqI58zVee5FW5q0vXz6PHXFldjNjPV4niSTBfiBVW-LvHzw3EfZh3Oy1zRYSAIbcfM3y_B1DSamfL5RJqF-v6bQOt8NWVyLhEB666pZoJXKp8Kiyum6Q7zOXUCG9s5ic5yNcb/s200/gif+3.gif" width="200" /><br />
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Originally, we wanted a continuous studio sequence, which you can still see elements of (e.g. the head turns) however this started to become dull and without some footage was proving hard to do so we scrapped that form of editing for the studio. This was quite risky but we had such a strong vision of how our music video should be that it didn't pose too much of a threat.<br />
<br />A main problem we faced was when we wanted static studio shots, but subtle things like blinking out of time or fidgeting ruined this. This was mainly for establishing shots. So, to combat this we slowed the footage down to 70% or half speed so these movements wouldn't be detected. We also had to speed up some of the blinking shots so that they would be precisely on the beat<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpH19vZ3ROJMG20qaudDvy5Jf-XZAc_n7eF5XBcqhMYkUjezAfHrPiRfx6E2N8vjQ1Umuc9PzM2yPkQAktfcyb4NfByQodPOU4eCo2JxwKysuK5NzEKDKYuaqd8B6CKui35xBS6CoRUig/s1600/slo+mo.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpH19vZ3ROJMG20qaudDvy5Jf-XZAc_n7eF5XBcqhMYkUjezAfHrPiRfx6E2N8vjQ1Umuc9PzM2yPkQAktfcyb4NfByQodPOU4eCo2JxwKysuK5NzEKDKYuaqd8B6CKui35xBS6CoRUig/s1600/slo+mo.JPG" height="170" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Changing shot speed</td></tr>
</tbody></table>
Overall, the edit was not too difficult. I am glad it was one of my main focus out of all 3 artifacts because I feel I am quite strong creatively but I also learnt a lot.Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-6287964501279007145.post-86475954004803153192014-12-13T16:16:00.000-08:002014-12-18T18:18:58.602-08:00On Location Promotional Shoot - FinalTo avoid the problems of the last shoot, we left at midday which allowed to set up and do the shoot before it became dark. This meant that we didn't have to use an external flash. We also decided not to use a tripod as it felt quite restricting. <div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSDOsOUpnxSaitJmtpaR8Ndm6y7aWFyF4kfdVRq5-4P3fDfOaaZYn4SsygB_ml6tys02hzJjnVfOYsTxRFgUKPkgxvQiSUuxWFORtp1dNFWmK2z0EjzBIS6nGeCAaSTb7SBos4YavbAsM/s1600/forst+ting+2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSDOsOUpnxSaitJmtpaR8Ndm6y7aWFyF4kfdVRq5-4P3fDfOaaZYn4SsygB_ml6tys02hzJjnVfOYsTxRFgUKPkgxvQiSUuxWFORtp1dNFWmK2z0EjzBIS6nGeCAaSTb7SBos4YavbAsM/s1600/forst+ting+2.jpg" height="320" width="240" /></a></div>
The images from this shoot were exactly what we wanted and perfect for use on the album cover and website. <br />
<div>
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Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-6287964501279007145.post-34651475538916922062014-12-12T16:16:00.001-08:002014-12-19T10:41:43.756-08:00Group Dynamic Personally, I think our group is working wonderfully together. We all bring different things to the table and make up where each other lack so across the group we have quite a strong skill set.<br />
<br />
Moving forward into post-production, we decided to split the tasks to maximise time and work to the strengths of the group.<br />
<br />
<b>Music Video Edit:</b>We decided it was best if Josh and I edited the music video. This was the most amount of work so it was necessary if two of us were assigned to complete it. Josh is very skilled with editing and so we can benefit from that aspect. I am quite good at editing but I mostly very creative and have a good 'eye' for what looks good which the group trust a lot, so they can rely on me to decide which shots go where.<br />
<br />
Seb and I also have a lot of frees together so he will be feeding into this aspect aswell. Seb is very pragmatic which will be useful if I get worked up about something going wrong in the edit. He is also good at editing so can take over.<br />
<br />
<b>Album Cover:</b><br />
Louis recreationally uses PhotoShop so is very skilled on it, with the group deciding together on what we wanted the album cover to look like, Louis would find it really easy to recreate our ideas on PhotoShop. He is very creative and practical so this was ideal for him.<br />
<br />
Josh is also quite good on PhotoShop sometimes they would work collaboratively on the album cover.<br />
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<b>Website:</b><br />Seb is an incredibly fast learner and is also very creative, so using Wix was fine for him, especially after the group mapped out together what each page of the site would look like.<br />
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Louis and I who are both quite creative also fed into the creation of certain pages.<br />
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This is just a format for who was mainly responsible for doing what, but truly we all fed into each others work and were constantly asking each other for advice and feedback so each artefact remains a group effort.<br />
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Weekly afterschool meetings allowed us to map out where we were at with everything and what needed to be done going forward/ Although our group could sometimes have what would appear to be a laid-back attitude, we always remained on task. To improve, we need to communicate more with our teachers so we can constantly get feedback on how to improve our own work.Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-6287964501279007145.post-13881819715791410432014-12-12T16:14:00.001-08:002014-12-19T11:07:37.457-08:00Post-production: Grading <div class="separator" style="clear: both; text-align: center;">
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Grading our music video was probably one of the hardest parts of the entire project for a variety of reasons. </div>
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Shots like these:</div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9R4AEQbIoeZ6YSy2vTu8gm2BF-JZE5XhtMn37W2lcb6msTIlM9yccej8cOfWSwVSZACqKsSyHxunQ8PWbCK4av5VgYTQGPXjSngLNYJMQQGxNKZREG7fNfKIs4w1vz667BagiY8lJurU/s1600/Without+1.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9R4AEQbIoeZ6YSy2vTu8gm2BF-JZE5XhtMn37W2lcb6msTIlM9yccej8cOfWSwVSZACqKsSyHxunQ8PWbCK4av5VgYTQGPXjSngLNYJMQQGxNKZREG7fNfKIs4w1vz667BagiY8lJurU/s1600/Without+1.JPG" height="178" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Before Grading</td></tr>
</tbody></table>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv8xeaWWnja3Ok2_gBQ040KbOBEvE8i2XDfXxhuJ89G5lXa3tZxr9F5IKAqGXuTSOVhmaXLFA9samacng9CTI_L_SX6P-NgKag9owIvSiCvvyxP9FEIr4wA_NDXrsws0vbNzBW_q7WRPs/s1600/With+1.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv8xeaWWnja3Ok2_gBQ040KbOBEvE8i2XDfXxhuJ89G5lXa3tZxr9F5IKAqGXuTSOVhmaXLFA9samacng9CTI_L_SX6P-NgKag9owIvSiCvvyxP9FEIr4wA_NDXrsws0vbNzBW_q7WRPs/s1600/With+1.JPG" height="178" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">After grading</td></tr>
</tbody></table>
</div>
Were quite easy to grade as there wasn't much to change. The brightness needed to be slightly decreased, the contrast increased to strengthen the difference in black and white and the saturation increased slightly to make certain colours look nicer.<br />
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This was achieved with the Procamp tool:</div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHzm1UkJs0QiIgWKbUn7F0y6BEyH5sZWkpnunLbLtOBbLLqZCtHhA2ctfPZ2GFZdig3FhTgwraXStonAuxhgdGnFVjbS-cKZjDt-aROk8ATynRcTILdGuTy9-MHcdxWMa6ywYHfI5HIO8/s1600/Procamp.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHzm1UkJs0QiIgWKbUn7F0y6BEyH5sZWkpnunLbLtOBbLLqZCtHhA2ctfPZ2GFZdig3FhTgwraXStonAuxhgdGnFVjbS-cKZjDt-aROk8ATynRcTILdGuTy9-MHcdxWMa6ywYHfI5HIO8/s1600/Procamp.JPG" height="290" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">ProCamp</td></tr>
</tbody></table>
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When things were slightly more challenging like with these shots:</div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlsEeacOCxTrCjniKXPMn1exHElXp95AJGk1xWwi6FxT3ZXbtYbAg4BiUyTc0P8hVKn21yQxBOGuF7wuXiYm886tZZcgbtNXNOrjKc52FUCXyMVNQUS_IsR_XmHSMkY4ZRVomq6YMj7y8/s1600/josh+no+grading+2.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlsEeacOCxTrCjniKXPMn1exHElXp95AJGk1xWwi6FxT3ZXbtYbAg4BiUyTc0P8hVKn21yQxBOGuF7wuXiYm886tZZcgbtNXNOrjKc52FUCXyMVNQUS_IsR_XmHSMkY4ZRVomq6YMj7y8/s1600/josh+no+grading+2.JPG" height="168" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Before Graduing</td></tr>
</tbody></table>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_xUllcFwZdREAL7anwiT4ebJ9DkxWOKayMvDzJd7z3Y9CTZ61vEArD-8XojelDsELy-M-Mrw9hRizJBkKVEU0YI7KMeN5oYSVuITJ5cS-cfWCDXFlrlHEU98EtgjYz2IUy-CBKV2scME/s1600/josh+no+grading.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_xUllcFwZdREAL7anwiT4ebJ9DkxWOKayMvDzJd7z3Y9CTZ61vEArD-8XojelDsELy-M-Mrw9hRizJBkKVEU0YI7KMeN5oYSVuITJ5cS-cfWCDXFlrlHEU98EtgjYz2IUy-CBKV2scME/s1600/josh+no+grading.JPG" height="163" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">After grading</td></tr>
</tbody></table>
We used the ThreeWay Colour Corrector, to add bring out more in the skin and the eyes without making them look over saturated<div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih8154MzcQzPLHjM87UpA8C1K82hFi0iEQxZwhPpZj5ko5GFICKowTYWn3qQP1c7q5WWpzUCgFSNomPsAlWeExHXCchNprLPCKUFNXg4UIZHHANcXqPgd0SN-4fiYwTa1tEnTaI2yWDJ8/s1600/Three+way+coour+corrector.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih8154MzcQzPLHjM87UpA8C1K82hFi0iEQxZwhPpZj5ko5GFICKowTYWn3qQP1c7q5WWpzUCgFSNomPsAlWeExHXCchNprLPCKUFNXg4UIZHHANcXqPgd0SN-4fiYwTa1tEnTaI2yWDJ8/s1600/Three+way+coour+corrector.JPG" height="320" width="252" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Three Way Colour Corrector</td></tr>
</tbody></table>
<div>
Usually, with the VHS shots, it was just a matter of making them slightly more saturated to bring out the colours more, but changes made were hardly noticeable:</div>
<div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-CodrI0PsBrYe6Gm00vKy8WXaZ1ied-9q6yYP90L80kDzoOTVzW7tvQjURQXFfH0Mptw07fzd2e94Sb_47f5IZ2CbwOH4E0nNrR_Cuyz9joUyc4IeggkqYvgP-zkoysZpz6ykvc-dZnA/s1600/VHS+without.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-CodrI0PsBrYe6Gm00vKy8WXaZ1ied-9q6yYP90L80kDzoOTVzW7tvQjURQXFfH0Mptw07fzd2e94Sb_47f5IZ2CbwOH4E0nNrR_Cuyz9joUyc4IeggkqYvgP-zkoysZpz6ykvc-dZnA/s1600/VHS+without.JPG" height="178" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Before Grading</td></tr>
</tbody></table>
<br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMq9xbMSBqQf2dIln8Djy5qSpIJMumx1sHvwuoDqXRSfhOndZOFEP2Cid7Yn0aNUv7B7gF4r01OBccHnder00N-4v6ZBmqnK3TtkZ4uy0JrMsCTtUvf1pwyffJBgBoOpHq0YFmkff8MiI/s1600/VHS+with.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMq9xbMSBqQf2dIln8Djy5qSpIJMumx1sHvwuoDqXRSfhOndZOFEP2Cid7Yn0aNUv7B7gF4r01OBccHnder00N-4v6ZBmqnK3TtkZ4uy0JrMsCTtUvf1pwyffJBgBoOpHq0YFmkff8MiI/s1600/VHS+with.JPG" height="179" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">After Grading</td></tr>
</tbody></table>
<div>
The main problems were with shots where the exposure on the camera was too high, making them very white. The grading tools on PremierePro were unable to isolate colours, so the background kept changing colour with the subject staying the same. So, we had to open the shot in After Effects to be able to isolate specific colours</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGzbCz_7xlkgH7BlXRM3KrM4hJZ7ffo6X2GnabviR_TDy-J76QEQC0J7YKZ5e_rueQ-xYkYRqHWI6ur6QMHDFVDttO4i3JfK-EFijdNxaWcrJWEmOO7jBowkJtJaJanVgnZlNEdjfhG5M/s1600/Colour+finesse.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGzbCz_7xlkgH7BlXRM3KrM4hJZ7ffo6X2GnabviR_TDy-J76QEQC0J7YKZ5e_rueQ-xYkYRqHWI6ur6QMHDFVDttO4i3JfK-EFijdNxaWcrJWEmOO7jBowkJtJaJanVgnZlNEdjfhG5M/s1600/Colour+finesse.JPG" height="132" width="320" /></a></div>
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The Colour Finesse 3 interface was really complex but after getting the hang of it and becoming familiar with the sliders, it wasn't too tricky to use.<br />
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<br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJlIDdIMMGnv8w5e_es4Gy0j1vfkvd_kEiJaLXBN1jVDEEwuvX1SC1zrFXbZom1UfNi8_kuhiGpe-_CHL1WOwx1O2y6cU2dh1C9oJq9X5n83Tu6Aj1oV1_qmPxabZcV4xnu3-_jbMW0WM/s1600/AE+without.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJlIDdIMMGnv8w5e_es4Gy0j1vfkvd_kEiJaLXBN1jVDEEwuvX1SC1zrFXbZom1UfNi8_kuhiGpe-_CHL1WOwx1O2y6cU2dh1C9oJq9X5n83Tu6Aj1oV1_qmPxabZcV4xnu3-_jbMW0WM/s1600/AE+without.JPG" height="150" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Before</td></tr>
</tbody></table>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGN64tvwOUJo481sWe6TM5QUjyub4LP4kWwi6phxSZ87USsKOAO_0IZ1wBue105BYnLd3DjxyHjO-2DF0Im8wB_lfpxneJcPTUd6lVMKMwIix7pTo-Ol-4ZXWL0xEHOuRdrgW6XAfhheY/s1600/Colour+Finesse+interface.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGN64tvwOUJo481sWe6TM5QUjyub4LP4kWwi6phxSZ87USsKOAO_0IZ1wBue105BYnLd3DjxyHjO-2DF0Im8wB_lfpxneJcPTUd6lVMKMwIix7pTo-Ol-4ZXWL0xEHOuRdrgW6XAfhheY/s1600/Colour+Finesse+interface.JPG" height="166" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">After</td></tr>
</tbody></table>
<div>
With problems like this it was difficult to achieve a consistent grade, but after a lot of work and attention to detail, we managed to do so. </div>
</div>
</div>
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<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5gcu32_5LlktNbStq2_vwC4LzC3Ezl_zmoRtdta7EMnddjWwsbUUzdjfEmJAv4aKpe2mdtS6DckHGNynM4rNSvj9axFS9ZgPWwkQ73w4-MADQqEynx9udS1craRwcpiESVTBHbh2X6cw/s1600/promo+shoot+plan.PNG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5gcu32_5LlktNbStq2_vwC4LzC3Ezl_zmoRtdta7EMnddjWwsbUUzdjfEmJAv4aKpe2mdtS6DckHGNynM4rNSvj9axFS9ZgPWwkQ73w4-MADQqEynx9udS1craRwcpiESVTBHbh2X6cw/s1600/promo+shoot+plan.PNG" height="196" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Practice shots taken</td></tr>
</tbody></table>
The next thing we did to plan the actual shoot was not intentional. We were on our way to 'Grovelands Park' in Southgate intending to do the actual promo shoot, however it started to get dark and we knew this would affect the quality of our images. As a result, we decided to use a local park we came across on our journey to Grovelands which was a lot closer to our school.<br />
<br />
However, by the time we had set up in the local park, it was dark. Anticipating darkness, we were equip with the external flash which we used and we also tried to change the shutter speed but after uploading the pictures we realised the flash made no difference and changing the shutter speed was futile as the camera could not be held still enough to get a sharp image.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBD0ea2nvKq5AXv0V_36FDcBvJ1LpmB3-sLtpNDXo1Yl2TwL3uJM_fPvmzNdZqGiXmk7QCaVJqgh0nLpRxXkgPi8kGA1MY5t4HlnnJvWwYVAaww0LNTb4Alh7zvGaVd8Z3UWpFf0PqMps/s1600/collection+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBD0ea2nvKq5AXv0V_36FDcBvJ1LpmB3-sLtpNDXo1Yl2TwL3uJM_fPvmzNdZqGiXmk7QCaVJqgh0nLpRxXkgPi8kGA1MY5t4HlnnJvWwYVAaww0LNTb4Alh7zvGaVd8Z3UWpFf0PqMps/s1600/collection+2.jpg" height="320" width="317" /></a></div>
<br />
<br />
We tried to edit some of the photos on Adobe Photoshop but majority were too dark to brighten without distorting the grain of the image. None of the shots met the standard we were trying to achieve for our album cover and website so we decided to scrap this shoot and use it as a learning experience.<br />
<br />
For the actual shoot we will ensure:<br />
<br />
<ul>
<li>We go as early as possible to erase any possibility of it getting dark during or before the shoot</li>
<li>We check the weather (as it started to rain) and try avoid any obstructions as much as possible</li>
<li>We stick with the all white costumes as the black and white isn't as striking</li>
</ul>
Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-6287964501279007145.post-33689286186220704892014-12-01T16:15:00.000-08:002014-12-19T09:49:58.035-08:00VHS Narrative Shoots and ReviewsIn order to capture the stages of the relationship, we did 3 main shoots:<br />
<br />
<ol>
<li>Alexandra Palace & Louis' House</li>
<li>Brick Lane & China Town</li>
<li>Tower Bridge & Ginas House </li>
</ol>
<div>
Before these main shoots, we also got some test footage at a party and during the half term, Louis and Gina went to Paris and recorded some potential footage.</div>
<div>
<br /></div>
<div>
<u>Alexandra Palace & Louis' House</u></div>
<div>
For this shoot we wanted to get some casual relationship footage, mainly shots of Louis and Gina:</div>
<div>
- Walking with Alexandra Palace in the background</div>
<div>
- Kissing</div>
<div>
- Laughing and Messing around</div>
<div>
<br /></div>
<div>
<b>The shoot:</b></div>
<div>
We started the shoot at 10am as the footfall for Alexandra Palace at that time is low, with only dog-walkers and runners around. This meant we wouldn't disrupt their activities and for us, we were less likely to have footage where members of the public were breaking the fourth wall out of curiosity. The shoot ran smoothly and we were able to get a lot of footage on the VHS whilst also recording on the HD camera to avoid any cross over.</div>
<div>
<br /></div>
<div>
After this, we went to Louis' house to shoot some more casual, intimate footage. We had some issues with the lighting in his room because we wanted it to look like night time, however when we shut the blinds the quality on the vhs decreased/ To combat this we were just quite selective with which blinds we shut and which lights we turned off.<br />
<br />
Overall it was a good shoot.<br />
<br />
<b>Footage Review:</b><br />
Looking back on the footage, we were happy with what we got. We kept the camera rolling on the shoot which meant we had a lot of footage to look through but on the plus side we did capture some very sweet moments. We noticed some of the footage had dates, but when we zoomed in to get rid of the black borders, the dates disappeared so wasn't a problem.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjTawOuZecfIhsJOkVWxAjF8LKe3GPSOk6cm2jMC1FaWZXWO5YLxYq5ua9QoubZwu7_JvvTj3Kt0aKbW-AhTh9BySzRR8XdwZ5uH7uP5lwjGmSjbQsV9854zpAuM4kznO0QZCbS5_w_Mw/s1600/gif.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjTawOuZecfIhsJOkVWxAjF8LKe3GPSOk6cm2jMC1FaWZXWO5YLxYq5ua9QoubZwu7_JvvTj3Kt0aKbW-AhTh9BySzRR8XdwZ5uH7uP5lwjGmSjbQsV9854zpAuM4kznO0QZCbS5_w_Mw/s1600/gif.gif" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Alexandra Palace</td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZM4PwkCx6wCTd0VbB0gl9KLQEuOtNrovyrXXL7lJ5xb0RXTlzhdynk_ZV7arUWOFCXhZm0jSE8s2Zj_EGqLdd3dyJi27tvaxQx3agnyuRM0jj465SIe_z8KdcafgeNR6lcJ2YtbMpQWA/s1600/gif+2.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZM4PwkCx6wCTd0VbB0gl9KLQEuOtNrovyrXXL7lJ5xb0RXTlzhdynk_ZV7arUWOFCXhZm0jSE8s2Zj_EGqLdd3dyJi27tvaxQx3agnyuRM0jj465SIe_z8KdcafgeNR6lcJ2YtbMpQWA/s1600/gif+2.gif" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Louis House</td></tr>
</tbody></table>
<u>Brick Lane & China Town</u><br />
<b>The Shoot:</b><br />
In order to make Gina and Louis characters that our target audience would identify with, we had to make them look quite alternative. We thought vintage shopping in East London matched that well and so we went around Spitalfields Market, filming them interacting with the different stalls and shops. We recorded again on both VHS and HD<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRpGnr1B4iBzF-460RTLRRmo_7fqDT8F35evyiOidmvPBPSxUVcKQQvh62Y__EMzuwYYakRmJuSalKxHv6hDSRK_TzkWxBTiacQtN0quCmjcJsea3YhsTcu-93S3O7_4OaWBsDAT73EX4/s1600/route.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRpGnr1B4iBzF-460RTLRRmo_7fqDT8F35evyiOidmvPBPSxUVcKQQvh62Y__EMzuwYYakRmJuSalKxHv6hDSRK_TzkWxBTiacQtN0quCmjcJsea3YhsTcu-93S3O7_4OaWBsDAT73EX4/s1600/route.png" height="142" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The route we took around East London</td></tr>
</tbody></table>
<br />
When we were on our way to China Town we had some time to look over the footage we already recorded. We realised it was starting to look a bit similar (lots of shots of them walking from behind) so we noted to change this when we got to China Town.<br />
Instead, we got them browsing, helping each other and being silly which was naturalistic and interesting.<br />
<br />
<b>Footage Review:</b><br />
Looking back over the whole day we got a total of 12 minutes nice footage, which was also really cute. There were 4 different costumes across the footage which was helpful as we were trying to add longevity to the relationship.<br />
If we were to improve the footage, we thought we needed to continue experimenting with them doing other things aside from walking, and to try and stabilise the camera as some of the shots looked quite shaky.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPCiJuJjRbILhWwRgxd_eDXhOK5I0lBeYAgLNbS4j3VgK-caAtIr1Kfl4QvMX6-Gy_p14bkwZrJSBUPVRzVrT6ipw_bRzOEJlFkXwwpwmmWA1ck9f6k6Sq8rLVIoNY3PEZbsXUtMs0uQM/s1600/brick+lane.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPCiJuJjRbILhWwRgxd_eDXhOK5I0lBeYAgLNbS4j3VgK-caAtIr1Kfl4QvMX6-Gy_p14bkwZrJSBUPVRzVrT6ipw_bRzOEJlFkXwwpwmmWA1ck9f6k6Sq8rLVIoNY3PEZbsXUtMs0uQM/s1600/brick+lane.gif" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Brick Lane</td></tr>
</tbody></table>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpVVRw3jcNvgXyKAsQ7shpZ0dE62pMU1PpO2DPqZmZct61_aRJRn68gmBedIfbSTMt7oN3xpqXo7ahvwFtdVYAtEhvWGvll7dBg0k069y1yEyxvx6odQOHBxYqFaGV6YoZOIQMnYSzsRM/s1600/china+town.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpVVRw3jcNvgXyKAsQ7shpZ0dE62pMU1PpO2DPqZmZct61_aRJRn68gmBedIfbSTMt7oN3xpqXo7ahvwFtdVYAtEhvWGvll7dBg0k069y1yEyxvx6odQOHBxYqFaGV6YoZOIQMnYSzsRM/s1600/china+town.gif" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">China Town</td></tr>
</tbody></table>
<u>Tower Bridge & Gina's House</u><br />
The footage from this shoot was going to be the breakdown of the relationship and the actual breakup. This meant at Tower Bridge we had to subtly show changes in the relationship and then at Gina's House have quite an explosive ending.</div>
<div>
<br /></div>
<div>
<b>The Shoot:</b><br />
The shoot was quite difficult as Louis and Gina had to act quite distant from each other and whenever Me, Seb or Josh were filming, we had to ensure we captured small moments that indicated things were no longer the same. We started the shoot at London Bridge and made our way along the riverside, down to Tower Bridge; The direction we gave them which was easiest for them to relate to was 'Act like you've just had an argument' this allowed for moments of happiness but overall despondence from both of them.<br />
<br />
<b>The Footage:</b><br />
Due to issues with the lighting, a lot of the footage was unusable. Also, when we resized the footage to remove the dates, it made some of the shots appear really badly framed, so another batch was unusable. Luckily, it was clear throughout the whole scene that they were unhappy so anything we could salvage was useful because their acting was never an issue.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhivhbfqrw_BHcrqAHKKW6GKwZ7n-Jry5STIjzikKl-OcH2ScwhGO_fherBTAjsRnaTW9s8H_7IgBChLn86F9RYEl8dc3yYs_zfzRaG9kEqool4faTNp2757ugweQd0XCHfLZ0wVyUCQcs/s1600/shard+2.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhivhbfqrw_BHcrqAHKKW6GKwZ7n-Jry5STIjzikKl-OcH2ScwhGO_fherBTAjsRnaTW9s8H_7IgBChLn86F9RYEl8dc3yYs_zfzRaG9kEqool4faTNp2757ugweQd0XCHfLZ0wVyUCQcs/s1600/shard+2.gif" /></a></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi19bQdopJxeOngV4ZoHv9n6hAgqUzY5gIQfX_LnVVH1LHXdXyunHODU4QVimAdRtpU76fpxTGQR5dDxmQJrgx-tnWf-A-DZCY_iXOkXL54v2rJA4XFyDiZYoH4zz-Guc10EAuYCSUTlcs/s1600/shard.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi19bQdopJxeOngV4ZoHv9n6hAgqUzY5gIQfX_LnVVH1LHXdXyunHODU4QVimAdRtpU76fpxTGQR5dDxmQJrgx-tnWf-A-DZCY_iXOkXL54v2rJA4XFyDiZYoH4zz-Guc10EAuYCSUTlcs/s1600/shard.gif" /></a></div>
<br />
Gina's house<br />
The shoot at Ginas house for the breakup was quite easy. We always ensured Gina was reacting to Louis either by shouting or throwing clothes at him to make it clear he was breaking up with her. The footage we got was decent with it following a basic narrative flow. Unfortunately, footage was unusable as the acting wasn't entirely convincing, but enough of it was convincing enough to make a roughly continuous break-up sequence.<br />
<br />
Although it was a lot of hard work. I'm glad we dedicated as much time and effort to the narrative section as we did with the studio footage. Overall, it looks really good together and adds to the style of the video.<br />
<br />
Here is a short compilation of what we shot across all shoots, with some of the party and Paris footage:</div>
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/dVNGMTKIbRE?list=PLZ-aldlxXZefJpoAsdzQHFQNDg8sXLoGE" width="560"></iframe>Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-6287964501279007145.post-21145732630549781982014-11-30T02:49:00.000-08:002015-05-09T00:32:24.615-07:00VHS After EffectsTo film what would like the archive footage in the music video (the narrative section) we started filming on Louis VHS camera as this looked the most authentic. However, the VHS camera we were using is quite old and we thought it would be sensible to have a backup in the event of anything going wrong. So, whilst filming Louis and Gina we used both the VHS camera and the HD camcorder. <br />
<br />
<br />
We were aware that this we look very different so we intended to edit the footage in after effects to recapture any authenticity that was lost. This was something we all had to look into doing as a group, and so we looked through several YouTube tutorials on how to convert footage and tested this on some VHS footage we had got from a shoot. <br />
<br />
Tutorials<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/_0swukAEq58" width="560"></iframe><br />
Initially, we looked to this tutorial for guidance. This was made of the persons own pre-set package. This package did have a variety of tweakable sliders which we could use to achieve our desired look. We tried some of these effects on our footage but wanted to experiment further to see what else it could possibly look like, so we watched the following tutorial:<br />
<br />
This tutorial was very complicated as it was just a list of instructions without any actual video as an example. Also, this tutorial didn't use any sliders and was entirely based on trial and error so the footage turned out very different.<br />
<br />
We collated all versions of edited VHS footage to compare it all, especially against the original VHS footage because we were growing keener on the idea of editing HD footage.
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/6tPj2WZIlnY" width="420"></iframe>
<br />
However, after viewing all the footage next to each other in a sequence, we realised we actually preferred the authentic VHS footage and would use what we learnt about creating 'fake' VHS footage on after effects as a back-up.Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-6287964501279007145.post-21992901708600898722014-11-28T23:54:00.000-08:002015-01-05T23:55:24.332-08:00Kit List<div style="font-family: Verdana, Geneva, sans-serif; font-size: 15px; line-height: 20.7900009155273px;">
<b style="background-color: white;">CAMERA UNIT:</b></div>
<div style="font-family: Verdana, Geneva, sans-serif; font-size: 15px; line-height: 20.7900009155273px;">
<span style="background-color: white;">Canon Legria HFG30</span></div>
<div style="font-family: Verdana, Geneva, sans-serif; font-size: 15px; line-height: 20.7900009155273px;">
<span style="background-color: white;">Go pro</span></div>
<div style="font-family: Verdana, Geneva, sans-serif; font-size: 15px; line-height: 20.7900009155273px;">
<span style="background-color: white;">Canon 5D</span></div>
<div style="font-family: Verdana, Geneva, sans-serif; font-size: 15px; line-height: 20.7900009155273px;">
<span style="background-color: white;">HDMI cables + Converter</span></div>
<div style="font-family: Verdana, Geneva, sans-serif; font-size: 15px; line-height: 20.7900009155273px;">
<span style="background-color: white;">64GB Memory card</span></div>
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<b style="background-color: white;">PLAYBACK UNIT:</b></div>
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<span style="background-color: white;">50 inch monitor</span></div>
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<span style="background-color: white;">15 inch mac book pro</span></div>
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<span style="background-color: white;">Studio sound system</span></div>
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<span style="background-color: white;">Stereo Jack to 2 x Xlr box</span></div>
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<span style="background-color: white;">2 x Extension cables</span></div>
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<b style="background-color: white;">LIGHTING:</b></div>
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<span style="background-color: white;">Studio lighting rig</span></div>
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<span style="background-color: white;">2 x floor lights</span></div>
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<span style="background-color: white;">1 x turret light</span></div>
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<span style="background-color: white;">Leapfrog lighting desk</span></div>
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<b style="background-color: white;">STUDIO:</b></div>
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<span style="background-color: white;">1 X White Cyclorama</span></div>
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<span style="background-color: white;">1 x sheet stand</span></div>
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<span style="background-color: white;">1 x sheet</span></div>
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<span style="background-color: white;">1 x camera dolly</span></div>
Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-6287964501279007145.post-25102336261925978622014-11-28T16:05:00.000-08:002015-01-06T02:28:01.411-08:00Footage Review - 28/11/2014Although a lot of the footage we collected was the same as what we shot the previous Friday, we found security in knowing that we had a wealth of takes to choose from.<br />
We wanted to create some variety with the promo shots so added props like the headphones<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjt2axWDYGrzQ0m2eiOn3f0wgt47zbMg3qZitbfOAZlfkJEh-RJ7fx3_LTeHFniV6zl2ZPbCXWlkluHcHmHLZqedaFyOZzbDqvWzJQj3J_CLkNXQz6JI4-p_Rss-Vp4r_-zTe0NVtWPJg/s1600/josh+headphones.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjt2axWDYGrzQ0m2eiOn3f0wgt47zbMg3qZitbfOAZlfkJEh-RJ7fx3_LTeHFniV6zl2ZPbCXWlkluHcHmHLZqedaFyOZzbDqvWzJQj3J_CLkNXQz6JI4-p_Rss-Vp4r_-zTe0NVtWPJg/s1600/josh+headphones.JPG" height="266" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Individual Promo Shot of 'Nathan' with Headphones</td></tr>
</tbody></table>
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and took some more shots of the duo together<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVqh4O1yL85Y33YzNbbtdnrnEkacoWGpZD_jYWx3hILAdTaEzVWROlYHUqnFB5PHyrR0P6g4slFcO0ZuNwEFA3eP18uhe_lkxA-x2B4RjTvAQVUppIax1BCQQUN_1rS2g7D8HSIFDridY/s1600/ntls+1.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVqh4O1yL85Y33YzNbbtdnrnEkacoWGpZD_jYWx3hILAdTaEzVWROlYHUqnFB5PHyrR0P6g4slFcO0ZuNwEFA3eP18uhe_lkxA-x2B4RjTvAQVUppIax1BCQQUN_1rS2g7D8HSIFDridY/s1600/ntls+1.JPG" height="213" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Dual Shot</td></tr>
</tbody></table>
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Some of the shots looked good but a lot of them looked very similar. A few of them even had lighting problems which made them look worse than the ones we got before. Though again, because of the sheer amount of photos we managed to take, this small group of bad shots had practically no effect on the project as there were many great pictures which, with some editing, would be perfect for the photo gallery of the website.</div>
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<br />Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-6287964501279007145.post-76503576968302331392014-11-28T09:16:00.000-08:002015-01-06T02:27:52.691-08:00Studio Session - 28/11/2014Being the last session, we had everything we needed to do meticulously planned out to ensure we filmed the footage that we realised we forget to record a couple days ago. This was the core focus of this session. Our precise planning meant we got all recorded footage in just an hour. This allowed us to focus on some promotional shots which will be used on our album cover and website.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi64N2X2BVJ0V4LYodCfjXjb40cBFvAoJuPKnxwh_nnXKOVGD9IcEZSA6LFcTuzf-ZmECwYpgWiNI7WuLE6xCUW6QIgFJ7bNYLvaxTtIKOML5Qk1oN_RKGwKPArryKUPTZsVhU0AenE9Z0/s1600/promo+twentifirst+2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi64N2X2BVJ0V4LYodCfjXjb40cBFvAoJuPKnxwh_nnXKOVGD9IcEZSA6LFcTuzf-ZmECwYpgWiNI7WuLE6xCUW6QIgFJ7bNYLvaxTtIKOML5Qk1oN_RKGwKPArryKUPTZsVhU0AenE9Z0/s1600/promo+twentifirst+2.jpg" height="320" width="240" /></a></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqt2n99NwMYM3_fYlAElssVQ_Iu3Ja5Cqsa_3aJ0dA1ERNrHBCtonQhEqgfdT3KaePGbVVlKUxIGzZqe1KjMYNpcWA2ymKjPVFvkRSdYLYygtYN-7TLy7qihnr7hiAe5U7LNU0pwyrYpQ/s1600/promo+twentifirst+3.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqt2n99NwMYM3_fYlAElssVQ_Iu3Ja5Cqsa_3aJ0dA1ERNrHBCtonQhEqgfdT3KaePGbVVlKUxIGzZqe1KjMYNpcWA2ymKjPVFvkRSdYLYygtYN-7TLy7qihnr7hiAe5U7LNU0pwyrYpQ/s1600/promo+twentifirst+3.jpg" height="320" width="240" /></a><br />
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Overall it was a successful day, and a nice way to end our studio shoots.</div>
Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-6287964501279007145.post-85695049959880638142014-11-26T16:16:00.000-08:002014-12-19T10:20:27.900-08:00Album Cover - First DevelopmentsBefore producing the album cover we only made very minor changes to the original design<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8z0ypKl5sda8femQSa29mM7D7-C8o_1_meu97WCl5NKwt_C-KPCwuHVZkgCxpbDiSx8WMXrdYjAiDXtFBHnYV4BGaTS6roh4MkLZi63M1jFAJKW994nVdchyphenhyphentmo4Ts-bredHUXzYKFvI/s1600/album+template.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8z0ypKl5sda8femQSa29mM7D7-C8o_1_meu97WCl5NKwt_C-KPCwuHVZkgCxpbDiSx8WMXrdYjAiDXtFBHnYV4BGaTS6roh4MkLZi63M1jFAJKW994nVdchyphenhyphentmo4Ts-bredHUXzYKFvI/s1600/album+template.png" height="136" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><div style="text-align: left;">
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</tbody></table>
<b>Changes:</b><br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdEnKgYHLZ4m1ErKEmezs15C45tSaqReH8oZnkQmH6jmNKTAbPnXepCQ464lv4udpZZLBKElCr-LH2TTUlTOEfT4EiJgjheW1XpjoqH908zwEc3PrtPws0o6RmDyvgYvAjR4ikqbragGU/s1600/light+scrib.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdEnKgYHLZ4m1ErKEmezs15C45tSaqReH8oZnkQmH6jmNKTAbPnXepCQ464lv4udpZZLBKElCr-LH2TTUlTOEfT4EiJgjheW1XpjoqH908zwEc3PrtPws0o6RmDyvgYvAjR4ikqbragGU/s1600/light+scrib.jpg" height="221" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Light scribing reference</td></tr>
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<ol>
<li>One of the internal panels will now have the two members of NTLS sat on the floor dressed in black, then we will use the light scribing technique to create interesting images around them.</li>
<li>Less of a change, we just remembered to add in in legal trademarks and copyright </li>
<li>Addition of the record label symbol and the barcode</li>
<li>A tracklist written on the right hand side of the artists on the back cover</li>
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<b>Staying the same:</b></div>
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<li>The collage of the two artists on the front cover however we decided to have this in grey so it stands out from the forest</li>
<li>The panoramic forest photo stretching across the front cover</li>
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Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-6287964501279007145.post-57945161751322389442014-11-26T11:07:00.000-08:002015-01-06T02:27:26.473-08:00Website - First DevelopmentsThis slideshow explains the layout of our website which we drew up, this meant all the group work working from the same ideas.<br />
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<iframe frameborder="0" height="500" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/42814681" width="600"></iframe><br />
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<br />Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-6287964501279007145.post-68019417294922159322014-11-22T16:13:00.000-08:002015-01-06T02:27:18.039-08:00Footage Review - 21/11/2014When reviewing the footage from this shoot, we were pleased with the majority of shots as we managed to get the exact standard we had planned, even exceeding our own expectations in some cases. Unfortunately, even with our best efforts to stick to the shootboard and stay focused, we realised that:<br />
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<ul>
<li>We still didn't get all the shots we wanted e.g. the MS of 'Nathan' against the black background</li>
<li>The experimental shots did not follow the choreographed routine and so broke the continuity of the studio sections of the video</li>
<li>There were minor flaws in shots e.g. framing and camera focus</li>
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Nevertheless, these issues didn't really cause much concern as we still got a vast amount of different shots and could take note of our errors to rectify them in the final shoot.</div>
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The following video shows some of our days footage:</div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/jhCfGoRzdHk?list=PLZ-aldlxXZefJpoAsdzQHFQNDg8sXLoGE" width="560"></iframe></div>
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Personally, I am really happy with our footage- I feel like it is shaping up to look really stylised and unique and with some closer attention to detail in our final shoot, we will get some really distinct footage which will create a strong image.Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-6287964501279007145.post-57273831699777248622014-11-22T16:07:00.000-08:002015-01-06T02:27:07.624-08:00Studio Session - 21/11/2014This shoot was our longest shoot and in my opinion it ran very smoothly. We had learnt from all the previous organisation mistakes we had made and knew exactly which shots we needed to get. what took longer and how to make sure we have the highest possible standard for each shot.<br />
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We all worked around the free time we had before the shoot, setting up lighting and getting into costume, so that we could maximise the time we all had together to shoot.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfdJEO5hNUCgo2-x1QM-ki6nF8k7qHee9bc3HqTtUpZfVRV4JHCrMMszIsENsj_ajF4HJMcQoHu3XrNqtrnzPucgxII7xlVsrS-rFRM5IX1inmcU8SyejOuohibX9Bv8y8ruHy0O_E3N8/s1600/setting+up.PNG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfdJEO5hNUCgo2-x1QM-ki6nF8k7qHee9bc3HqTtUpZfVRV4JHCrMMszIsENsj_ajF4HJMcQoHu3XrNqtrnzPucgxII7xlVsrS-rFRM5IX1inmcU8SyejOuohibX9Bv8y8ruHy0O_E3N8/s1600/setting+up.PNG" height="320" width="244" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Getting ready for the shoot</td></tr>
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Our efficient use of time, meant we once again had some time spare to take promo shots aswell:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5S5o8wVPt-cSzAuCCKAgmzvxeDPiWsSi-JR6epLEcONzcZa9rGL5INFOAxpHBOKMDrz9rLNOjtcFYZuOh1FtmIyc_Urc7kLHLlmlWuOzIAgrGj1l0AAn_olbu1Z7hqa-n9fax3ImmM5w/s1600/promo+josh+and+i.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5S5o8wVPt-cSzAuCCKAgmzvxeDPiWsSi-JR6epLEcONzcZa9rGL5INFOAxpHBOKMDrz9rLNOjtcFYZuOh1FtmIyc_Urc7kLHLlmlWuOzIAgrGj1l0AAn_olbu1Z7hqa-n9fax3ImmM5w/s1600/promo+josh+and+i.JPG" height="213" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIqslKi8HJ3jTKlCmJi48zVJewBP6-QhRkuBxwP9OqRqTqBoa-GTXP-yH65bayX49cEjBsXANG-8vp6jUXS_0oNDqMhWOJYQDhe-u-TtPYwj6FpDI2vlYLn-inI5TYAvJKlvhjiLvdgoo/s1600/promo+josh.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIqslKi8HJ3jTKlCmJi48zVJewBP6-QhRkuBxwP9OqRqTqBoa-GTXP-yH65bayX49cEjBsXANG-8vp6jUXS_0oNDqMhWOJYQDhe-u-TtPYwj6FpDI2vlYLn-inI5TYAvJKlvhjiLvdgoo/s1600/promo+josh.JPG" height="213" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrPw1f7r5FchFtvbbrN_eGCfUUOl2CkvHGb98Rk_teWRu9YSBvrKL2VFpUxmVDkDdk6rnrfn1QleYXy46d8mbJlIo0eQ2x-7ne3tyoyFV4Wvlbg4xlcYbbPjxFkKu5Sy-G-YzruD5p5yQ/s1600/promo+me.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrPw1f7r5FchFtvbbrN_eGCfUUOl2CkvHGb98Rk_teWRu9YSBvrKL2VFpUxmVDkDdk6rnrfn1QleYXy46d8mbJlIo0eQ2x-7ne3tyoyFV4Wvlbg4xlcYbbPjxFkKu5Sy-G-YzruD5p5yQ/s1600/promo+me.JPG" height="213" width="320" /></a></div>
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Overall, I feel like this was a very successful shoot. </div>
<br />Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0