After reviewing the footage from the previous shoot, we thought the style of the actual shots itself was quite dull, and although we had a few ideas for different shot types, it still wasn't strong enough for our video. We listened to the song over again and noticed it had a quite a few distinct beats and rhythms which we could play around with, particularly applying some of the theory we had learnt from Carol Vernallys.
The black cyclorama background we had created we be used for MS's, ECU's, CU's and MCU's wearing the white costume to create a very strong contrast. This wouldn't work for LS's or anything wider because the white floor of the studio would show and we wanted the infinity black. It was difficult to find any direct references, but the idea of strong contrasting colours was similar to the video for Hot Chip - Ready For The Floor:
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Strong contrast of yellow and black |
This was our only real reference and it wasn't that similar to what we were trying to achieve so this shoot was quite risky. Looking back, spending some time prior to the shoot making a short reference video and also messing around by inverting the colours on some clips, would have given us more confidence on this shoot. Nevertheless, we mapped out the ideas we had in our heads as best we can, and the shoot did run smoothly.
We also managed to take some promo shots throughout the shoot
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