4 Key Decisions: Artist

With the audience, genre, record label and track all decided- creating an artist was relatively easy since we had already built quite a strong foundation. We listened back to Heart Skipped A Beat and realised there was a duet between a male and female artist. Initially we played around with the idea of there just being a male/female solo artist with the opposite gender as a feature. However, from looking at the strengths within our group we realised it would intelligent to have a two person, male and female collaborative artist, who we eventually named NTLS (pronounced nettles). We thought there is a gap in most genres for an interracial artist duo and so luckily, in our group there is a black female (myself) and a white male (Josh) who we decided will be the artists.

SBTRKT (pronounced subtract) artist on Young Turks record labelled who inspired our artist name.

NTLS produce Electronic/Alternative music with reference to artists on Young Turks record label like:
Jessie Ware & Sampha

FKA twigs


A similar male and female duo that we referenced was AlunaGeorge:

AlunaGeorge

We had a lot of styling ideas and were looking to create an artist whos look create clear navigation points to the fans, such as