Post Production: Editing

To make the editing process a lot faster for the rest of the group, Josh decided to sync all the videos to the edited track to make clips a lot easier to drag onto the editing timeline for the final product. We were really lucky that Josh did this as it meant the entire editing process was a lot smoother and more efficient.

Synced Videos

Working to the strengths of the group as mentioned before, Josh and I mainly took charge of the editing, however we consulted Louis and Seb before making any big decisions which would heavily affect the look of the video.

We used alternative layers, this was useful because:

• It made rearranging shots easier
• It made it clearer that the shots were linked
• It made it easier to alter cut away points for each shot

Carol Vernallis heavily influenced our editing technique. Our cut away points were heavily controlled by the beats in the song, referencing her theory of editing and also her ideas on creating a relationship between the lyrics and the video. Also we loved her idea of challenging the audiences expectations so we changed from black on white to white on black shots frequently - this was also effective for us as it added another dimension to our simplistic idea.

Other ways we challenged the audiences expectations through our editing was through graphic matches, defying the 30 degree rule and extreme pace changes in our editing:



Originally, we wanted a continuous studio sequence, which you can still see elements of (e.g. the head turns) however this started to become dull and without some footage was proving hard to do so we scrapped that form of editing for the studio. This was quite risky but we had such a strong vision of how our music video should be that it didn't pose too much of a threat.

A main problem we faced was when we wanted static studio shots, but subtle things like blinking out of time or fidgeting ruined this. This was mainly for establishing shots. So, to combat this we slowed the footage down to 70% or half speed so these movements wouldn't be detected. We also had to speed up some of the blinking shots so that they would be precisely on the beat

Changing shot speed

Overall, the edit was not too difficult. I am glad it was one of my main focus out of all 3 artifacts because I feel I am quite strong creatively but I also learnt a lot.