4 Key Decisions: Record Label

After homing in on our target audience, we came up with the name "Red Pigeon Records" for our label. We thought that the pigeon had connotations of being inner city London, which would be ideal as a lot of the artists we would imagine to be on the label would be from London. The 'red' aspect links to their individuality.

We thought of some characteristics of a record label that would be debuting an artist in the Electronic/Alternative genre and came up with the following:

• London Based 
• A British Indie Record Label
• An Alternative/Electronic music specialist company
• A Branch of Sony Central Record

The reason we decided this is that the Electronic/Alternative genre would not be signed onto a big label as indie artists enjoy the creative control that independent labels offer. However, they would need to be a branch of a big record label in order to have the funding to create a very strong indie image through the artist look and the style of the music video. The record label is British and based in London because so is the artist.