4 Key Decisions: Audience

This is the most crucial of decisions when creating our media texts because it forms the basis of any other decisions made surrounding the artist/music video.

Primary Audience
We decided that we are aiming to appeal to fans of the Electronic/Alternative genre. Having this genre as our primary audience removes any restrictions appealing to a certain age or gender, meaning it will attract a variety of audience members who are solely united by their love of the genre. Currently this genre in itself is a gap in the market, but artists who decided to make music under it are usually quite successful so we should be able to sell.

Top 3 Reasons for Listening:

1. Music from favorite genre
2. Excited by new artist in this genre and therefore what they have to offer
3. Intrigued by new artist, if they have anything new to offer the genre, how they use (and potentially build on) current conventions.

Secondary Audience
Our secondary audience will consist of fans of alternative and indie music who are in their late teens going into their early 20s (this age bracket is based on the predominant demographic who listen to this genre). From compiling individual research, we found that audience members in this age bracket usually tend to listen to music for: personal identity, and music in the electronic/alternative genre usually has a deeper emotional meaning than a more Pop genre, so they can connect to it in this way.

Our Secondary Audience: generally alternative style of dress, into underground lifestyle
interested in home-grown talent.

Top 3 Reasons for Listening:

1. Interested in finding a new alternative artist to develop their own taste or something new they could introduce their friends too
2. Personally relate to the music/artist: British, creating emotional links with lyrics, music that provokes thoughts, gendered relation with the artist/song
3. Something new to influence their fashion, lifestyle choices etc 

Tertiary Audience
We decided our tertiary audience will be focused at those in their mid 30's to early 40's, with the aim of appealing to a niche audience within this group. If they aren't electronic/alternative fans, we believe the tempo is mellow enough to suit a mature audience, as they usually use the music for diversion purposes (according to Blumler and Katz expanded uses and gratifications theory).

Top 3 Reasons for Listening

1. Use for background atmosphere
2. Deciding to branch out and become slightly more open minded with music interests
3. Diversion