Audiences

I asked member of different age groups some questions about their personal music consumption to understand what I need to do to access different age brackets.

Age: 18
Gender: Female
Favourite Genres: Rap, Drum and Bass, House, Old R&B
Artists: Miley Cyrus, Lauryn Hill, Azealia Banks, Wilkinson, Sky Ferreira
How do you acquire the music you listen to: Download the music sometimes but otherwise just listen on YouTube
According to the expanded theory of Uses and Gratifications (which I explained) what purposes do you listen to music for: Surveillance, Personal Identity, Diversion

Age: 17
Gender: Male
Artists: Kanye West, Chance the Rapper, Krept and Konan, Bashy, SZA, Frank Ocean, BBK
Favourite Genres: Rap, Hip-Hop, Neo-Soul, R&B, Grime
How do you acquire the music you listen to: Soundcloud, YouTube, Occasionally download
According to the expanded theory of Uses and Gratifications (which I explained) what purposes do you listen to music for: Surveillance, Diversion, Personal Identity

Age: 22
Gender: Female
Artists: Lauryn Hill
Favourite Genres: R&B
How do you acquire the music you listen to: Illegally download, Car Radio
According to the expanded theory of Uses and Gratifications (which I explained) what purposes do you listen to music for: Personal Identity

Age: 24
Gender: Male
Artists: Justin Timberlake, The Weeknd
Favourite Genres: R&B
How do you acquire the music you listen to: iTunes Store
According to the expanded theory of Uses and Gratifications (which I explained) what purposes do you listen to music for: Diversion, Personal Identity (and for to listen to the beats in the music and how its been produced)

Age: 51
Gender: Female
Artists: John Legend, Beyonce, Whitney Houston, Miguel, Luther Vandor, Michael Vandros
Favourite Genres: Jazz, Pop, Classical, Hip Hop and R&B
How do you acquire the music you listen to: Radio, CD
According to the expanded theory of Uses and Gratifications (which I explained) what purposes do you listen to music for: Diversion

From collecting this research its clear that teenagers will be the best group to target for a music video. They consume a lot of their music online and it appears they have a more personal relationship with music as they personally relate to it and learn from it a lot more than those older than them. I feel like the music video I would like to make should stir up some thoughts and feelings in the viewer and give them lots to talk and think about, something which teenagers would more likely do.