There is quite a variation amongst the popular music in the UK and although dance music is becoming a lot more popular, In my opinion I think the reason Pop songs still reign is because they appeal to all ages, especially those in early teens who are willing to pay for CD's and who's parents will pay for concerts, and 30-40 year old adults who like to sing along to popular songs.
Its also apparent that if you're a UK artist you're immediately more likely to do better than if you're a foreign artist as, 80% of Top 10 albums are from UK artists, UK and International male artists seem to dominate the album charts with 60% presence in the Top 10.
The rise of the Internet in the past couple of years and the increasing use of social media means that artists on a tighter budget can showcase themselves as people more and reach out on a more personal level to fans, which will may then translate into sales.
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